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REGIONAL SPOTLIGHT
ITB BERLIN NEWS — REGIONAL SPOTLIGHT, The Official Information Source about Tourism & Travel Industry News
Dailynews
The Middle-East shows readiness for post-Covid tourism
Although many countries in the Middle-East totally closed their borders last year, some Gulf states worked hard to stay open. They will likely be among the first to re-emerge in a post-Covid…
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Algeria promotes four seasons of tourism… in one day
The oft undiscovered desert regions of Algeria are under the spotlight at ITB Berlin NOW With the aim of further promoting the destination Algeria, a strategy has been put in place to…
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Mecklenburg-Vorpommern – demonstrating exemplary crisis management
Exclusive interview: Tobias Woitendorf, CEO at Mecklenburg-Vorpommern Tourist Board The Covid crisis has impacted all tourism destinations… some harder than others. We asked Tobias Woitendorf, CEO at Mecklenburg-Vorpommern Tourist Board whether his…
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Asia set to bounce back from 2022
While the continent registered the highest drop in tourist arrivals in 2020, provisional UNWTO figures indicate recovery should begin in the next year Of all the continents in the world, Asia reacted…
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Rediscovering Sentosa, Singapore’s Holiday Island
Sentosa Island has consistently rolled out limited-time novel experiences to attract locals back to the island, adding a new spin to the current island offerings. One of these experiences is the Fort…
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Asiana Airlines – the five-star skyway to South Korea
Founded in South Korea in 1988, Asiana Airlines has, for years, been a synonym of service and quality. Awarded a 5-star airline ranking, Asiana Airlines has also been nominated as the world’s…
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Selangor – what strategy post Covid?
Malaysia’s “most developed state” claims to lead the way with post-Covid tourism strategy The Malaysian state of Selangor has a number of wonderful attractions for visitors. But how has the state’s strategy…
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Community-based tourism drives new interest in Sabah
The Malaysian state of Sabah is back under the spotlight, as wild, untouched places increasingly appeal to travellers. We asked Noredah Othman General Manager, Sabah Tourism Board, to give us an update…
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Sarawak – the ultimate “bleisure” destination in SE Asia
While Sarawak’s key internal destinations such as state capital Kuching, or Gunung Mulu National Park, are generally well known among travel professionals, this year at ITB Berlin NOW, one can discover the…
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Tokyo steps out in 2021
Tokyo Convention and Visitors Bureau has painted a dynamic (but very safe) image of Tokyo in the “new normal”, in an ITB Berlin NOW press conference. A spokesperson for the convention bureau…
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Sri Lanka introduces the “bio bubble”
While all destinations puzzle over how to weigh-up whether to keep borders closed, quarantine, or open up to limited visits, Sri Lanka has come up with an alternative solution. This novel concept,…
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Tauber Valley: ENJOY THE culture and culinary delights
The Tauber Valley region offers a lot, from hiking paths to vineyards, from local cuisine to culture and medieval history; but cycling is a de facto strong point with some 2,200km of…
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Bayern Tourismus Marketing takes on management role
Over the past year, Bayern Tourismus Marketing GmbH (BayTM) has evolved from a state-wide marketing organisation into a management organisation. Bavaria Tourism celebrated its 20th anniversary in 2020. It was formed in…
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Saxony – Official Culture Destination, ITB Berlin NOW 2021… and rightly so
Exclusive Interview: Barbara Klepsch, Minister of State for Culture and Tourism – Saxony 2020 was a difficult year for tourism due to the Covid-19 pandemic. But throughout the year, Saxony has taken…
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Europe: more resilience than the rest of the world in 2020
The European Union played a positive role in 2020 for European internal tourism as it fostered the reopening of all internal borders over the summer, helping Europe limit its decline In 2020,…
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NTO Montenegro launches new global campaign
Featured article “Nature & Me” puts the natural environment first in a digital world The National Tourism Organisation of Montenegro (NTO Montenegro) has launched a new global campaign to showcase the natural…
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Slow down and discover the unexpected in Lithuania
Featured article Where uncrowded villages and pristine nature abound, Lithuania is a perfect choice for post-pandemic holidays In a time when circumstances have deprived most travellers of real, natural experiences, Lithuania has a…
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Rebranding Serbia as a prime tourist destination
Exclusive Interview: Marija Labović, CEO, National Tourism Organisation, Serbia Last year was very difficult for the global tourism industry, including of course for Serbia. But just how did they weather through? We…
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Mallorca selected for international honours
Mallorca is at ITB Berlin NOW presenting its strategy and measures that establish the island as a reliable, safe and sustainable travel destination. The Spanish island is represented by the Fundación Mallorca…
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Timeless experiences in North Macedonia
Dreaming of a safe place close to nature for a holiday? North Macedonia offers everything travellers need to restore their faith in a better world and to be at peace. Endless green…
