March 7, 2023

Taiwan brings traditional tea culture to ITB Berlin while meeting the European travel industry

Taiwan is back at ITB Berlin with more than 10 representatives, including travel agencies, airlines and cultural exhibitions.

The Taiwan Tourism Bureau invited the country’s renowned artist Lee Wen-Cheng to help design the ITB Taiwan Pavilion as a hospitable and warm Taiwanese tea house. Through the arrangement of Taiwan’s ancient maps, wooden furniture, tea cabinets, visitors are transported to what would have been a traditional vintage tea house. They can therefore catch a glimpse of Taiwan’s cultural heritage while enjoying the pavilion’s comfortable atmosphere, warm lighting and tea aroma Bay hospitality. A LED screen presents Taiwan’s diversity, showcasing the island’s national image, a blend of traditional culture and high technology. 

Over the three days, tea master demonstrations are taking place at the Pavilion to introduce Taiwan’s tea culture while inviting visitors to have a cuppa. The Taiwan Pavilion is also providing cultural experiences such as Hakka oil paper umbrella painting.

The Taipei BarMood Bar, which has been voted one of the top 50 bars in Asia several times, has also created an innovative drink for ITB Berlin by mixing Kavalan whiskey, Taiwanese Four Seasons Spring Tea and Guava into the wine. The Taiwanese style cocktail offers visitors a welcome refreshment during the show.

Hall 26a / Stand 120