March 2, 2024

Africa shines at ITB Berlin with expanded showcases from coast to savannah

At ITB Berlin this year, Africa is occupying Halls 20 and 21, showcasing all major destinations. Hall 20 features island nations like Mauritius, the Seychelles, and Reunion Island, along with southern destinations such as South Africa, Namibia, and Zambia, with Zambia expanding its presence this year. Hall 21 sees newcomer São Tomé and Principe, alongside Ethiopia, Uganda, and Rwanda, each enlarging their exhibition spaces this year. Other top destinations such as Kenya, Congo and the Gambia are highlighting their tourism offerings, from wildlife and landscapes to cultural experiences.

Halls 20 & 21