Jordan promotes its culture of “living together” at ITB Berlin 2023
The kingdom has also taken a number of steps to stimulate its tourism industry and welcome back visitors.
Jordan has made a number of strategic moves with the aim of recovering its pre-pandemic, 2019 tourism figures (5.36 million arrivals). To attract visitors, the Kingdom halved the VAT rate and the service charge on tourist-related products and services. It is also offering tax breaks to investors in tourism transport and hopes to modernise 50% of tourism busses and vans by the end of the year. Another top priority for the country’s new Minister of Tourism and Antiquities, H.E. Makram Mustafa A. Queisi, is improving the quality of services to its international visitors.
The kingdom, which boasts over 100,000 archaeological sites in total, is shining a spotlight on a number of key sites it is looking to develop, including Um-el-Jimal, which is commonly referred to as the black oasis as most buildings are made out of basalt stones. Al-Maghtas, the Baptismal Site of Jesus Christ and Um er-Rasas, an archaeological site which was once a Roman military camp, are also at the top of the list. All of these incredible places are linked by a common theme, they all tell stories of tolerance between religions and cultures. In the words of H.E. Makram Mustafa A. Queisi: “In Jordan, we do more than just coexist, we all live together. This is a story that makes Jordan unique for travellers.”