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Italy illuminates ITB Berlin 2023 with bustling business piazza
The Italian National Tourist Board (ENIT) made an impressive appearance, representing its 19 regions across a 1,400m2 stand. Innovation, experiences and new products were just some of the highlights put forward by…
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Bahrain bedazzles with live music, artists and crafts
Located in the middle of Hall 2.2, the Bahrain booth was accessible from all four sides to reflect the country’s geography as the only island nation in the Middle East. Its small…
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PATWA International Travel Awards celebrate travel trade excellence at ITB Berlin
The revered PATWA International Travel Awards returned to ITB Berlin once again. The awards have celebrated the finest and most innovative offerings in travel and tourism in the Pacific area since 1999,…
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Seychelles leaves visitors with more than a souvenir to take home
The islands aim to create a “home away from home” for all travellers and promote service excellence through the hospitality campaign “Lospitalite”. Visitors are invited to discover the Seychelles’ beautiful history and…
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Uganda listed among the best destinations to visit in 2023
Uganda is back at ITB Berlin with great news: the destination was recently listed in CNN’s “Where to travel in 2023: The best destinations to visit” feature, which spotlights destinations across the…
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Together we will master the transformation
Hello and welcome to the third and final day of ITB Berlin. We have brought members of the tourism and travel industry from all over the world together under one roof at…
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What makes South Africa stand out all year round
ADVERTORIAL South Africa hits all the right notes for European travellers looking for their next adventure. Whether the reason for travelling is escaping the day to day, discovering new places, finding inspiration,…
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South Africa shares story with the world
Speaking during its ITB Berlin press conference, Nomasonto Ndlovu, COO of South African Tourism presented the country’s tourism rebound, which is being showcased throughs its Live Again campaign. Ms. Ndlovu began by…
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Pura Vida in Costa Rica is the new luxury!
ADVERTORIAL Costa Rica is redefining the meaning of true luxury in the tourism sector with its wide range of nature and adventure tourism products. The term “luxury” has for a long time…
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Georgia’s natural beauty is on full display at ITB Berlin 2023
The country’s national parks and UNESCO World Heritage Sites have placed Georgia among top nature tourism destinations ADVERTORIAL Travellers can discover Georgia’s rich natural diversity by visiting its numerous national parks, reserves…
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How NFTs and the metaverse are shaping customer experience
Amanda Du Jing, head of e-commerce for Penta Hotels, delivered a hard-hitting conference entitled “Metaverse and NFTs – How do hotels enter the Web3 era?” on the eTravel stage in hall 6.1…
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The world has been waiting for the return of Chinese travellers
ITB Berlin News speaks with Ray Chen, CEO of Accommodation Business at Trip.com Group and member of the ITB Buyers Circle, in an exclusive interview. He describes how travellers’ behaviour has changed…
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World-leading climate expert answers critical questions on responsible tourism and how to master it
Professor Hans Joachim Schellnhuber, Director Emeritus of the Potsdam Institute for Climate Impact Research, paints a picture of a more sustainable future at ITB Berlin 2023 The renowned professor is gracing the…
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Middle East world’s best performing tourism region in 2022
The Middle-East enjoyed the strongest relative increase with arrivals climbing to 83% of pre-pandemic numbers, according to the UNWTO. Africa also bounced back in 2022 with arrivals reaching 65% of 2019 levels.…
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Jordan promotes its culture of “living together” at ITB Berlin 2023
The kingdom has also taken a number of steps to stimulate its tourism industry and welcome back visitors. Jordan has made a number of strategic moves with the aim of recovering its…
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Casablanca reinvents the art of hosting MICE events
Casablanca is an ideal location for MICE combined with a cultural experience as it blends influences from the east and west while offering premium infrastructure and accommodation. Casablanca: Behind the mythical name…
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Oman offers rare chance to connect with authentic Arab world
Aryaf Jibreen Tourism is showcasing the magic of Oman at ITB Berlin 2023 with its diverse landscapes, rich history and vibrant culture. The captivating destination is known for its natural beauty including…
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Enjoy the castle and gardens of Potsdam
To escape the hustle and bustle of Berlin’s city centre, jump on the S-Bahn and spend a day in Potsdam The former Prussian royal estate in Potsdam, only 20km from the capital,…
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Malaysia warms travellers’ souls at ITB Berlin 2023 with hospitality and world class experiences
H.E. Datuk Mohd Zamri bin Mat Zain, Deputy Secretary General (Tourism), Ministry of Tourism, Arts & Culture (MOTAC), talks about the return of Malaysia to the international tourism stage in an exclusive…
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Jordan presents rich mix of culture and adventure after successful year for tourism industry
The Jordan Tourism Board is expecting an even stronger year for its tourism industry in 2023 The newly appointed Minister of Tourism and Antiquities, H.E. Makram Mustafa A. Queisi, explains how Jordan’s…
