Located in the middle of Hall 2.2, the Bahrain booth was accessible from all four sides to reflect the country’s geography as the only island nation in the Middle East. Its small stand was a reflection of the destination’s size, but its presence was far from modest.
Visitors also got a glimpse into the destination’s culture and traditions, with artists and craftspeople showcasing their talents at the stand. Attendees were invited to decorate their hands with a henna tattoo and enjoy the music of a traditional oud, played by a musician and Arabic guitar maker. On the other side of a central column, industry professionals promoted their services and met with existing and prospective clients.
Bahrain paid close attention to the sustainability of its stand, employing environmentally-friendly materials that can be used throughout the year. Senior Tourism Relations Specialist Eyad AlAnsari commented: “We used as much wood as possible which we will reuse at future events.”
Mr AlAnsari explained that the destination wanted to highlight itself as “a tiny gem with a lot of hidden treasures” including three UNESCO world heritage sites.
Commenting on its success following the trade show, he added: “The quality of exhibitors and attendees has been really great. People were really eager to come after three years and it shows how we have changed and developed a lot during this time. We were very proud of our stand and wanted visitors to have a glimpse of what Bahrain offers in terms of its natural landscapes, arts and crafts, and its people.”