March 8, 2023

Pura Vida in Costa Rica is the new luxury!


Costa Rica is redefining the meaning of true luxury in the tourism sector with its wide range of nature and adventure tourism products.

The term “luxury” has for a long time been associated with material objects, but this has changed. Today, spending quality time with family and friends, health, security and escaping from everyday life is what many people consider to be true luxury.

Accordingly, Costa Rica defines luxury in another way, which is the offer of incredible natural beauty, welcoming local residents and well developed tourism infrastructure, including sustainable-driven boutique hotels and eco-lodges. This definition of luxury is captured in the country’s saying Pura Vida, which translates as Pure Life.

The country is not a typical luxury destination, but a destination with many adventure products and activities for those travellers who are searching for the “new luxury”. For example, visitors can start their day with a meditation session in a thermal stream surrounded by nature. They can enjoy breakfast on elevated platforms among the trees, followed by a yoga session in the rainforest or on the beach. Also, traditional lunches with local farmers, followed by a kayak trip through the mangrove forests and a candlelight dinner on the riverbank or overlooking a volcano!

When it comes to accommodation, Costa Rica goes beyond your typical 5-star hotels. From small romantic boutique hotels to family-run eco lodges in spectacular settings, there is somewhere for everyone. The country’s tourism offer is therefore a perfect combination of authentic experiences which involve all the senses – Nature, well-being, gastronomy, adventure, beach and culture. A winning combination allowing travellers from all over the world to reconnect with body, mind and soul.

Hall 22 / Stand 201
Pura Vida in Costa Rica is the new luxury!