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2025 D2 NEWS

ITB China 2025: Business, discovery and learning ahead

May 27, 2025 Read: < 1 min.
By Lydia Li, Director of ITB China Good morning and welcome to Day 2 of ITB China 2025! After a high-energy first day, it’s safe to say this year’s show is off to a great start. ITB China 2025's Official Partner Destination Malaysia set the tone for the show, its focus on cultural heritage and…
2025 D2 NEWS

 ITB China 2025 opens at a record scale

May 27, 2025 Read: 2 min.
The 2025 edition of ITB China officially kicked off yesterday at the Shanghai World Expo Exhibition & Convention Center, setting the stage for three days of robust networking and industry dialogue. The Honourable Dato Sri Tiong King Sing, Malaysia’s Minister of Tourism, Arts & Culture; David Ruetz, Senior Vice President, Messe Berlin GmbH; David Axiotis,…
2025 D2 TRADE TALK

Corporate expansion abroad brings new opportunities for MICE

May 27, 2025 Read: 3 min.
According to Li Zhang, President of UCC, despite uncertainties in the global economic environment, corporate demand for MICE services remains strong This is particularly true in the post-pandemic era, as companies are placing greater emphasis on enhancing team cohesion and brand influence through MICE events. UCC serves a wide range of industries, including technology, finance,…
2025 D2 EXCLUSIVE INTERVIEW

“AI is revolutionising the very core of the travel industry”

May 27, 2025 Read: 3 min.
As AI reshapes the travel landscape, Alibaba Fliggy CEO Mr Zhuoran Zhuang shares how the platform is harnessing innovation to improve the traveller experience and support merchants ITB China News spoke with the CEO in an exclusive interview about Fliggy's role in an AI-driven travel economy and the main trends driving the transition. How are…
2025 D2 SPECIAL FEATURE TRANSPORT

LATAM Airlines brings South America closer at ITB China

May 27, 2025 Read: < 1 min.
From South America to the United States and Europe, LATAM Airlines is showcasing its extensive network and services at the show this year. This multinational carrier based in South America delivers wide-ranging coverage, convenience, and comfort for travellers looking to explore the continent. In the United States, LATAM offers direct flights from key cities like…
2025 D2 MIDDLE EAST REGIONAL SPOTLIGHT

Diriyah: A historic gateway to Saudi Arabia

May 27, 2025 Read: < 1 min.
As Saudi Arabia makes a name for itself in global tourism, Chinese visitors are arriving in record numbers — over 140,000 in 2024 alone. Exhibiting at ITB China 2025, Diriyah is a starting point for many of these journeys — a living heritage site referred to as the City of Earth and the birthplace of…
2025 D2 MIDDLE EAST REGIONAL SPOTLIGHT

Abu Dhabi welcomes Chinese tourists with culture and iconic attractions

May 27, 2025 Read: 2 min.
Visa-free entry, a new Disney park and immersive cultural experiences position Abu Dhabi as a growing destination for Chinese visitors. Abu Dhabi is stepping up efforts to attract Chinese tourists, combining world-class infrastructure, culture, and targeted marketing to cement its place as a leading global destination. China is a key market, with 1.4 million overnight…
2025 D1 NEWS

ITB China 2025: A milestone moment for the travel industry

May 21, 2025 Read: < 1 min.
By Lydia Li, Director of ITB ChinaITB China 项目负责人李佳女士 Good morning and welcome to ITB China 2025! We are thrilled to open the doors to the biggest edition of ITB China yet. The show is sold out this year, with 30% more exhibition space and a record 1,400 buyers, making it a milestone moment for…
2025 D1 NEWS

Royal Brunei Airlines relaunches Beijing route and marks 50 years of award-winning service

May 21, 2025 Read: < 1 min.
Celebrating 50 years of achievements, Royal Brunei Airlines is returning to ITB China after recently reinstating its Beijing route, further strengthening its regional network, which already includes Hangzhou, Nanning, Hong Kong, and Taipei. In late April of this year, just in time for ITB China 2025, Royal Brunei Airlines (RB) relaunched its Beijing - Brunei…
2025 D1 NEWS

Kyrgyz Republic: Nomadic heritage and natural wonders at the heart of the silk road

May 21, 2025 Read: < 1 min.
The Kyrgyz Republic is making a strong impression at ITB China 2025, presenting its breathtaking natural beauty and rich cultural heritage to the Chinese travel trade. Nestled in Central Asia, this land of pristine landscapes and warm hospitality offers a compelling mix of outdoor adventure and nomadic traditions. With over 90% of the country covered…
2025 D1 TRADE TALK

Restructuring, innovation and opportunities in the business travel market

May 21, 2025 Read: 3 min.
The global business travel market is experiencing a new round of innovations Following COVID 19, signals of industry transformation are increasingly prominent. From the recovery of international airline routes to the surge in demand of Chinese companies expanding globally through to low-carbon travel and the rise of the bleisure (business + leisure) model, the market…
2025 D1 EXCLUSIVE INTERVIEW

Malaysia’s invitation to authentic experiences

May 21, 2025 Read: 3 min.
At ITB China 2025, Malaysia unveils a bold vision to inspire and welcome Chinese tourists As Malaysia kicks off its role as the Official Partner Destination, ITB China News spoke with Mr Datuk Manoharan Periasamy, Director General of Tourism Malaysia, about its strategy to win over Chinese tourists and elevate their travel experience. As the…
2025 D1 MALAYSIA REGIONAL SPOTLIGHT

Malaysia Airlines: A bridge to Asia and beyond — now closer to China

May 21, 2025 Read: < 1 min.
Malaysia Airlines, the national carrier of Malaysia, is expanding its appeal to Chinese travellers with greater convenience, seamless connectivity and a strong focus on the passenger experience. Serving six major gateways across Greater China — Beijing, Shanghai, Guangzhou, Xiamen, Hong Kong, and Taipei — Malaysia Airlines offers direct access to Kuala Lumpur, where it connects…
2025 D1 MALAYSIA REGIONAL SPOTLIGHT

Sarawak: A living connection on display at ITB China 2025

May 21, 2025 Read: < 1 min.
Malaysia’s largest state and gateway to Borneo blends ancient rainforests, rich cultural heritage, and modern connectivity, positioning itself at ITB China 2025 as a rising star in Southeast Asia’s sustainable travel landscape. With over 2.12 million hectares of protected rainforest and two UNESCO World Heritage Sites—Gunung Mulu and Niah National Parks—Sarawak is often referred to…
2025 D1 MALAYSIA REGIONAL SPOTLIGHT

BESarawak: Redefining MICE tourism through legacy impact

May 21, 2025 Read: < 1 min.
Sarawak, located on the Malaysian side of Borneo, is gaining recognition as a key MICE destination on the global stage. Visitors to ITB China 2025 can discover its unique blend of rich cultural heritage and natural landscapes which are contributing to its attractiveness as a destination for business events. Sarawak is one of the first…

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