🌍 Episode #1 – Building Tourism Destination Recovery

Welcome to the ITB News podcast . In this first episode is all about building tourism destinations recovery and we’ve got a great interview coming up with 🇯🇴 Nayef Al Fayez, Minister of Tourism and Antiquities for the Kingdom of Jordan but first let's look back at the recent ITB Berlin convention 🌍

GEORGIA AND ITB BERLIN ANNOUNCE THREE-YEAR PARTNERSHIP

Georgia and ITB Berlin have agreed a wide-ranging partnership that will span three successive years. Within this framework, Georgia and the World’s Leading Travel Trade Show have signed a partnership for 2021, 2022 and 2023. At ITB Berlin NOW 2021, Georgia will be the Digital Adventure & Sustainability Partner; in 2022, the country will be…

NEW ZEALAND TOURISM: GETTING AWAY FROM THE “SAME OLD”

Over the past decade, many tourism authorities have been swearing by social media influencers. But in a new campaign, Tourism New Zealand is taking a new tack. The authority's newest campaign is not only fun but also gives food for thought. Meet squad leader Tom Sainsbury. In a video, viewers will see the jovial chubby…

THE GRAND EGYPTIAN MUSEUM: CULTURAL HIGHLIGHT OF 2021

Originally scheduled to open in 2011, one of the world's most prestigious museum complexes, the Grand Egyptian Museum (GEM), is finally set to open its doors mid-2021. Located in Giza, near Cairo, the GEM will have on display the world's largest collection of Egyptian artefacts, including the treasures from the Tutankhamun tomb, making it a…

THE CHANGING FACE OF LUXURY TRAVEL: UNIQUE EXPERIENCES ADD VALUE

In pre-COVID days, travel and leisure—especially in the luxury sector—were considered an ever-expanding growth industry. In addition to tangible luxuries, sustainable and one-of-a-kind experiences were becoming increasingly attractive to high-end travellers. Luxury travel was on track to emerge in the 21st century both as a consumer good and as a journey towards self-awareness. Experts predicted…

INTRODUCING THE MAISON DELANO BRAND

Katara hospitality and Accor have announced the launch of the Maison Delano Brand, with the first property set to open in Paris in 2022. Maison Delano Paris will be located in the heart of the prestigious 8th Arrondissement in an 18th century mansion. "We are delighted to have come to this strategic partnership with Accor…

TOWARDS A TRANSFORMATION OF TOURISM IN GEORGIA

As Georgia steps-out as official Digital Adventure & Sustainability Partner of ITB Berlin NOW, travel professionals and media from around the world will have the chance to discover an entirely new facet of this fabulous destination. With the global Covid-19 crisis changing the “normal” for travel now and for the future, the small nation of…

GOTHENBURG EMERGES AS #1 SUSTAINABLE MICE DESTINATION

Gothenburg, Sweden's second largest city, has become a model in developing sustainability for tourism. It was rewarded the title of the world’s most sustainable destination according to the Global Destination Sustainability Index 2016, 2017, 2018 and 2019. A positioning which was recently confirmed again by Lonely planet. The travel guide attributed to Gothenburg the title…

TECH, TOURS AND ACTIVITIES AS A WAY OUT OF THE CRISIS

Tours and activities now make up the third-largest market in the international travel industry. And indeed, in order to overcome the coronavirus crisis, many tourism organisations are focusing on selling their attractions to the domestic travel market. What's more, modern technology has set a new standard for contact-free booking of tours and activities at holiday destinations. At ITB…

AIR FRANCE-KLM SUSTAINABLE AVIATION FUEL PROGRAMME DEDICATED TO CORPORATE CUSTOMERS

At a time when awareness of climate issues is at the heart of the strategy of many companies, the Air France-KLM Corporate SAF programme gives customers the opportunity to become players in the reduction of CO₂ emissions in the context of their business trips. SAF stands for "sustainable aviation fuel". It is produced from sustainable…

ISRAEL REACHES OUT TO THE WORLD

The recent signing of a tourism agreement with Greece is the latest in a list of actions being taken by Israel to reach out to the world, following a thawing of relations with a number of middle-eastern neighbours. In Jerusalem on Monday 8 February, Tourism Ministers from Israel and Greece signed a bilateral agreement on…

PORTUGAL PROMOTES RESPONSIBLE AND SUSTAINABLE TOURISM

Portugal has set out a plan for the next three years as part of its longer-term goal to become one of the world's most sustainable destinations by 2027. Luis Araújo, President of Portugal's National Tourism Board, says the COVID-19 pandemic has acted as a catalyst when it comes to sustainability, speeding up the tourist board’s…

STRONG INDUSTRY DEMAND FOR ITB BERLIN NOW

With more than 2,000 exhibitors from around the world – and counting -- the World’s Leading Tourism Trade Show is a virtual mirror of the industry. Organisers report high international participation by destinations, the hotel industry and travel technology providers, with "virtual cafés" providing a forum for meetings and entertainment While the global tourism industry is struggling with…
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