Vision
for Change

Equality in Tourism International is proud to launch the Equality in Tourism Award designed to improve gender equality within tourism businesses worldwide. The award, which recognises tourism organisations that display excellence in their commitment to gender equality, will be presented to the winners at ITB Berlin on International Women's Day, Wednesday March 8.Equality in Tourism is…

ADVERTORIAL Over the three days at ITB Berlin, Korea Tourism Organisation is delivering a cultural workshop programme at their booth (Hall 26, Stand 121), which includes a calligraphy course, hanbok photo booth and "Taste of Korea", presenting various local delicacies. The "Visit Korea Year 2023-24" campaign launched by Korea's Ministry of Culture, Sports and Tourism…

The "H Rewards” loyalty programme offers a significant benefit package to guests of its five brands – Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City, IntercityHotel and Zleep Hotels.  Both regular guests and new customers can benefit from H Rewards from the very first night of their stay. The major global loyalty…

ITB Berlin is hosting an award ceremony for the winners of this year's TO DO! Awards which takes place on the Green stage in Hall 3.1 at 2pm today. Every year, some of the world's most inspiring tourism NGOs are presented with the prestigious award, bestowed by Germany's Institute for Tourism and Development (Studienkreis für…

ADVERTORIAL South Africa is back at ITB Berlin with its sensational new "Live Again!" campaign. Attendees are invited to experience the country with all their senses by sampling the excellent gastronomy and entertainment at its brightly coloured stand in Hall 21b. ITB Berlin News speaks to Nomasonto Ndlovu, COO of South African Tourism, about what…

Tourism professionals and key players from the global travel industry are reunited at ITB Berlin! The world's biggest travel show is making a strong comeback in 2023 with some 5,500 destinations, regions and companies igniting the trade show floor. Change is sweeping the global travel community, making it THE buzzword at this year's show, which…

ADVERTORIAL The country is presenting its tourism attractions at ITB Berlin 2023 under the motto "All you need is here" Albania's Prime Minister Mr Edi Rama is attending this year's trade show together with Minister of Tourism Ms Mirela Kumbaro. The country is showcasing its tourism potential through the diversity of its landscapes, archaeological sites,…

ADVERTORIAL Singapore's iconic resort island is back with a new brand image focusing on fulfilling experiences and celebrating connections. Sentosa is capturing tourists' imagination at ITB Berlin 2023 with its exciting new tagline "where discovery never ends." Sentosa Development Corporation (SDC) is refreshing the Sentosa brand to offer both local and international guests different ways…

The desert oasis AlUla in Saudi Arabia will present its calendar of events for 2023 at ITB Berlin. One of Saudi Arabia's leading destinations, AlUla, has released its calendar of events for 2023. Once again, the desert oasis offers a diverse mix of events from art and history to sporting events and absolute relaxation. There…

Executive President of Promperu, Walter Vizaretta, discusses Peru's travel and tourism industry in an exclusive interview with ITB Berlin News Peru has been attending the trade show since 1997 and will use this year's edition to promote its stunning landscapes, ethnic diversity, exquisite gastronomy and sustainability efforts. What is your objective for tourism arrivals in…

Euromonitor is providing the industry with cutting edge research on the most important themes impacting travel at ITB Berlin 2023 Caroline Bremner, Senior Head of Travel Research discusses the trends shaping the travel industry in an exclusive interview with ITB Berlin News. She and her colleague Stephen Dutton will present their findings at the ITB…

Tourism around the world enjoyed a strong rebound in 2022, reaching 900 million total international arrivals, according to first data from the UNWTO. This suggests the industry has reached 63% of pre-pandemic levels, which is in line with the agency's previous scenarios. 900 million international arrivals in 2022 63% international tourism recovered to 63% of…

The umbrella association for Germany's travel industry tells ITB Berlin News about recent changes to the tourism sector in an exclusive interview. "Travel is back! The 2022 summer season is proof of that," says Norbert Fiebig, President German Travel Association - Deutscher Reiseverband (DRV). The expert travel professional said big favourites have remained popular when…

The ITB Buyers' Circle Member and Product and marketing manager at Lime Travel tells ITB Berlin News what he is looking for from exhibitors on the trade show floor this year. Well to be honest, after three years of 'no ITB', I mostly look forward to re-connecting with everyone. As always, we are looking for…

Arival co-founder Douglas Quinby sheds light on how travellers expectations are evolving in an exclusive interview with ITB Berlin News. Mr Quinby, who is moderating sessions on the eTravel and Orange stage at ITB Berlin 2023, started Arival with the aim of filling a void in insights, information and conferences for the sector of tours,…

Travellers are looking for "once in a lifetime" itineraries packed with unique experiences, says Michael Ungerer, CEO of Explora Journeys by Explorer Journeys, who will be participating in the panel discussion "Luxury Cruises in the Context of Crises and Inflation" at the ITB Berlin Convention today at 2pm. The luxury brand has seen an increase…

Jasmine Mortimer, community manager at Smart City Event Incubator and speaker on the ITB Convention MICE Track, explains how the company's latest innovative solutions can inspire the events industry Discover the Smart City Event Incubator at ITB Berlin 2023 – the first of its kind in Europe, focusing specifically on MICE with case studies from…

The State of Selangor in Peninsular Malaysia is back at ITB Berlinhighlighting its natural heritage ADVERTORIAL The Honourable Hee Loy Sian, the EXCO of Tourism and Environment State of Selangor, Malaysia, describes Selangor's new international tourism campaign in an exclusive interview with ITB Berlin News. Which direction will the State of Selangor take in 2023…

All eyes are on Georgia, the official host country of ITB Berlin 2023. After kicking off the official ITB opening press conference at the Palais am Funkturm and hosting the festive opening gala at the CityCube Berlin in the presence of Georgian Prime Minister H.E. Irakli Garibashvili, Georgia has a rich programme of events and activities…

Georgia, the ITB Berlin 2023 host country, is presenting a wealth of activities and attractions at the world’s leading travel trade show ADVERTORIAL Under the slogan 'Infinite Hospitality’, Georgia is taking centre stage at hub27 and in Hall 4.1, with an impressive range of tourism attractions and events. Daily activities include culinary attractions and handicrafts…

Megobari Tours Georgia is a tour operator offering exclusive tours in Georgia. "We feel excited to present Georgian travel experiences at ITB Berlin 2023," says Mikheili Kalmakhelidze, Founder & CEO. "We deliver personalised, high-quality tours showing the very best of Georgia, from its rich culture to its stunning natural landscapes and legendary hospitality." Megobari Tours…

Lopota Lake Resort & Spa is located in the Kakheti region, on Lopota Lake, which is surrounded by the picturesque Caucasus Mountains. Opened in 2008, the family-run 5 star resort consists of 232 rooms in 15 buildings located around the lake, boasts health, spa and gym facilities, as well as five restaurants, bars and vineyards.…

The Georgia Adventure Club, based in Tbilisi, is one of the fastest developing travel companies in the country. They have been organising trips in the Caucasus region for over 15 years and their main clients are major Polish tourist companies. Their local contacts and expertise allow them to provide full service offers including everything from…

Daki Travel, a travel agency based in Georgia, specialises in inbound and outbound tours and services. The agency aims to provide high-quality services and authentic experiences that educate and enrich travellers' lives. The agency is also committed to promoting social responsibility and sustainability efforts, and partners with locals to work towards these goals. The company’s…

Kutaisi, the capital of Georgia's Imereti region, is presenting its diverse tourism offering from cozy cafés to dinosaur footprints at ITB Berlin 2023 ADVERTORIAL Kutaisi, an ancient city that was built on the banks of the Rioni River surrounded by hills, is the largest in the Imereti region, located in western Georgia.  If you know…