Vision
for Change

The hospitality technology specialist Shiji is back at ITB to underline its growing expansion in Europe. The company brings its forward-thinking services to Europe as Ruby Hotels, a Germany-based hotel group, confirmed it will be implementing the Shiji Enterprise Platform across its hotels across the continent. Following a successful trial, Ruby Hotels has installed the…

Directors of Ville Castelli Dimore, a network of historical structures in northeastern Italy, are launching their new campaign at ITB Berlin - Timeless Moments in the Land of Venice, connecting the region's colourful past with new visitors from around the world.  Ville Castelli Dimore links over 30 historic locations from the Veneto region, itself part…

The company, a partner of the HOME OF LUXURY by ITB, is showcasing its personalised luggage tags, business card maps and more Managing Director Hendrik Boeing has already held more than a dozen exclusive appointments at his stand where he can be found monogramming a selection of his quality products using a beautiful tabletop machine."We…

Visitors at the exclusive hall are invited to book a one-on-one meeting with the team behind the award-winning villa in Bali Discover the height of luxury at Saba Estate, nestled within the privacy of Bali's most spectacular ocean views. Guests can experience the luxury of tranquility during an intimate island getaway or celebrate, uninhibited, in…

Camping under the stars and walking along glaciers are just some of the activities on Argentina’s new Natural Route programme, which was showcased during a presentation at the destination's ITB stand yesterday.  The Natural Route (La Ruta Natural) was launched by the Ministry of Tourism and Sports and the National Institute of Tourism Promotion as…

If this horseshoe-shaped mountain range was not already on travellers' radars, that will surely change in 2023, with the region presenting a wide range of engaging activities and anniversaries at ITB Berlin.  The Fichtel Mountains in Bavaria is already home to a long list of scenic hiking trails, and directors are hoping to earn the…

One of the most spectacular fine art museums in Europe, the KMSKA (Royal Museum of Fine Arts Antwerp) reopened its doors after 11 years of construction. Its spectacular collection will be on display at the ITB Berlin Cultural Lounge. The return of ITB Cultural Lounge is the perfect opportunity for the Royal Museum of Fine…

Ljubljana is back at ITB Berlin this year to promote itself as one of Europe’s top culinary destinations, boasting plenty of unforgettable events and venues. At the same time it is a city with a green soul, widely recognised for its sustainable efforts. With a population of just 293,000, Ljubljana is one of the smallest…

The LGBTQ+ market generates between 7% and 10% of all travellers around the world. Taking care of LGBTQ+ travellers therefore remains an important part of any tourism marketing strategy. According to research carried out by Booking.com, 60% of LGBTQ+ travellers are more likely to travel to a destination that celebrates its local LGBTQ+ community and…

Malta's capital Valetta will host the EuroPride 2023, an event which puts the Mediterranean Island under the spotlight. "It is very important to us as we have a tradition of tolerance. The LGBTQ+ community is well accepted across the society, although it might not have the same visibility as in Barcelona or Berlin", says Nicholas…

Munich has been a permanent feature at ITB Berlin for decades. But this year, for the first time, Germany's third biggest city is present inside the LGBTQ+ Pavilion. "Our new city administration wants to promote more the city to LGBTQ+ travellers. This niche market has grown in importance," explains Robert Leckel, Partner Management at the…

While many remain in hibernation during the winter months, Viva Cruises is heading out onto the river for the start of the new season as the world's only tour operator to offer year-round cruises. Viva Cruises is the world's only tour operator to offer cruises all-year-round, offering travellers the chance to start the year with…

The company's new Vista vessel promises to offer a unique luxury experience, including personalised service with two staff members for every three guests. Vista’s maiden season, beginning in May 2023, is already sold out. Bob Binder, former President and current Vice Chairman of Oceania Cruises, says the ship has been designed to meet their customers…

After a successful first season in Namibia and South Africa, Norwegian Cruise Line is giving guests at ITB Berlin a glimpse into the future.  In December 2022, Norwegian Jade became the first ship from Norwegian Cruise Line that was homeported in Cape Town. Norwegian Jade was the first of an 18-ship fleet that set sail…

Visitors can discover Unter den Linden, one of Berlin's most famous historical avenues, which runs from the Brandenburg Gate to the Humboldt Forum Unter den Linden AvenueIts name in German means "Under the Linden trees". Unter Den Linden links two of Berlin's most iconic symbols, the Brandenburg Gate and the newly rebuilt City Castle (now…

Hello and welcome to this year's ITB Berlin. The global tourism and travel industry is finally back together and we couldn't be more excited to meet face to face in Berlin once again. Yesterday we welcomed leading names in politics and tourism. The festive opening gala of the World's Leading Travel Trade Show was presented…

Career advice, job offers and educational presentations await visitors who are looking for employment. The ITB Career Center is bringing HR managers and job seekers in the tourism industry together. Those looking for employment can benefit from free advice and application verification, as well as get access to expert knowledge and tips for a career…

ADVERTORIAL The country, which boasts 6.5% of the world’s biodiversity and 3.5% of its marine life, is showcasing its sustainability efforts and top attractions at ITB Berlin 2023. Costa Rica is improving the way its natural and social resources are used while promoting active participation from local communities and supporting competitiveness within the entrepreneurial sector.One…

The partnership will see 1,000 trees planted and 1,000kg of plastic waste collected from the ocean ITB Berlin's official show daily has teamed up with Click A Tree as part of its plans to become carbon neutral by 2024, a key pillar in its Change.25 strategic plan. Click A Tree, which was founded by award-winning…

Sustainability is essential and will yield financial benefits in the longterm explains Rika Jean-François, head of sustainability and social responsibility at ITB Berlin For decades, the world's biggest travel trade show has been promoting responsible tourism and sustainability as one of its main pillars. After 'humble beginnings', ITB Berlin is now a key global player…

Equality in Tourism International is proud to launch the Equality in Tourism Award designed to improve gender equality within tourism businesses worldwide. The award, which recognises tourism organisations that display excellence in their commitment to gender equality, will be presented to the winners at ITB Berlin on International Women's Day, Wednesday March 8.Equality in Tourism is…