ITB China News 2024

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Maldives & ITB China 2023: Forging a union to revolutionise the travel industry

In what is shaping up to be a transformative alliance in the travel industry, ITB China has announced its strategic partnership with the Maldives, heralding the island nation as the Official Island Travel Partner for its 2023 edition The Maldives, a constellation of islands renowned for its azure waters, vibrant marine life, and opulent resorts,…

Welcome back to NYC: The revival of Chinese group travel to the US

The resurgence of group tours from China to the US indicates notable progress in the tourism industry's path to recovery. While hopes remain for a complete rebound in air travel, this advancement represents a crucial step towards the market's full revival. As NYC Tourism + Conventions gears up for in-person events in China, there's a…

Ras Al Khaimah’s strategic pivot: MICE market growth and wedding innovations

In the first half of 2023, Ras Al Khaimah honed in on the burgeoning MICE market, marking a strategic diversification. This shift resulted in a 26% rise in MICE room nights compared to 2022, driven by attracting international incentive groups for extended stays, in contrast to shorter local corporate visits. The Emirate hosted notable events…

KabuK’s game-changing expansion: A highlight at ITB China

At ITB China this year, KabuK Style Co., Ltd is showcasing its latest additions to the HafH portfolio, including new hotels in Hong Kong and Macau. In a significant stride for the travel industry, KabuK announces the inclusion of 55 prestigious properties to its HafH Travel Subscription service, solidifying its presence in Hong Kong and…

PKFARE: Leading the way in travel technology

The company is blending advanced solutions with strategic vision at ITB China PKFARE, a subsidiary of Shenzhen Marco Polo Technology Co., Ltd., stands as a beacon in the travel technology sector. The company is renowned for its advanced technological solutions that streamline the booking process, provide dynamic pricing, and ensure seamless integration with various travel…
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