Vision
for Change

The island destination comes to ITB Berlin 2023 with a reinforced commitment to Sustainable Tourism President of the Revolutionary Government of Zanzibar, H.E. Dr Hussein A. Mwinyi has endorsed the state's new Sustainable Tourism Declaration which sets out five areas of commitment for its first year. The agreement aims to take action and actively collaborate…

The Official Host country of ITB Berlin 2023 is putting its gastronomy and culinary heritage on display for the world to taste ADVERTORIAL There are number of daily activities including culinary and gastronomy masterclasses taking place at the Georgian stand in hub27. Georgia's diverse history and geography is reflected in the flavours and products of…

During the ITB Media Monday on March 6, the European Travel Commission (ETC) highlighted the rebound of long-haul markets to Europe. Particularly from the United States, according to ETC President Luis Araujo Europe expects a full recovery of its long haul markets by 2024. Europe remains one of the most dynamic tourism markets in the…

The World Travel & Tourism Council (WTTC) shared the news at its ITB Berlin press conference on Monday For Julia Simpson, WTTC President & CEO, the Basics initiative will allow accommodation providers of all sizes to start their sustainability journey. Basics, an industry-wide initiative, was first launched at WTTC’s Global Summit in Manilla last year.…

Catherine Logan, Regional VP EMEA and APAC, Global Business Travel Association (GBTA), speaks about the new trends shaping business travel ahead of today's ITB Berlin Convention conference "Business Travel Is Back. So Where Do We Go From Here?" How has the business travel segment performed in 2022?In 2021, business travel recovery proceeded at a more cautionary pace…

Prof. Dr. Clemens Fuest, President of the ifo Institute – Leibniz Institute for Economic Research at the University of Munich, was speaking at the ITB Berlin Convention Future Track Prof. Dr. Fuest discusses the impact of the economy on the tourism industry and how companies in the sector can react in an exclusive interview with…

Steffen Boehnke, Director airtours, TUI Deutschland, and ITB Buyers Circle member, explains how exclusivity and luxury are on the rise He discusses what kind of luxury products are the most appealing and why safety remains a key concern in an exclusive interview with ITB Berlin News. Can you tell us more about your sphere of…

Ancient thermal towns have helped shape the tourism industry as we know it today. Now, wellbeing and medical tourism trends are making spa towns more relevant than ever Simone Zagrodnik, Executive Director of the European Historic Thermal Towns Association, shares all in an eye-opening interview with ITB Berlin News on the past, present and future…

ITB Berlin News discusses with long-time ITB Buyer Circle member Tim Hentschel about being back at the world's biggest travel show and what the future holds The company has bounced back from Covid stronger than ever thanks to its innovative AI powered gig economy call centre and diverse revenue streams. It is on track to…

Having opened to international tourism only 3 years ago, the up-and-coming destination shared its strong ambitions and recent achievements during its opening press conference at ITB Berlin 2023 Saudi Arabia is the world’s fastest growing tourism destination in the G20, and has made tourism development THE top priority in the framework of its Vision 2030…

Asia is due to recover rapidly in 2023 after having kept borders closed for almost three years. The dismantling of the "Zero Covid Policy" in China at the end of 2022 will facilitate a rapid return of Chinese outbound travellers to the rest of the continent. Like in the rest of the world, Asia Pacific…

Jamaica's tourism minister Hon. Edmund Bartlett reveals the driving force behind the island's road to recovery in an exclusive interview with ITB Berlin News The island's record performance is partly due to the vivacious vibe that comes alive and a feeling of adventure, romance and relaxation all at once. Tourism in Jamaica has been positioned…

The archipelago is highlighting five super-priority tourism destinations for international visitors including Lake Toba, Borobudur and Likupang beach. Indonesia's minister of tourism and creative economy, H.E. Sandiaga Uno speaks to ITB Berlin News about new and exciting plans for the destination in an exclusive interview.How has Indonesia’s travel and tourism industry performed in 2022?As the…

The Tourism Authority of Thailand is presenting its new campaign "Visit Thailand Year 2023: Amazing New Chapters". With a delegation of 70 Thai tourism companies, the country has made creating a more meaningful travel experience for international travellers its primary objective. Through its new marketing campaign ‘Visit Thailand Year 2023: Amazing New Chapters’, Thailand has…

KTO is presenting 24 companies including local travel agencies, local government and regional tourism organisations at ITB Berlin 2023 Korea is promoting the country’s “100 K-Culture Tourism Events” to entice more visitors in 2023 and 2024. We found out more about what to expect in an exclusive interview with KTO's Senior Vice President James Lee (…

The best of Japan's tourism is once again on show at ITB Berlin with a unique project. World Heritage Japan is connecting 16 World Heritage sites via a trail through the country’s famous Sakura trees. A blooming cherry blossom tree, or sakura, is arguably one of the most recognisable images in Japan. Travellers from all…

ADVERTORIAL South Korea is a perfect holiday spot for travellers looking for outdoor and nature activities. Demand for holidays away from crowded cities and tourism hotspots has continued to rise, as travellers prefer to enjoy nature, especially since the pandemic. Korea, a peninsula which is 70% covered by mountains, has great resources for outdoor activities.…

The Malaysian state of Sarawak is at the world's biggest travel trade show with its own stand-alone pavilion ADVERTORIAL Visitors to the stand can learn about the state's environmental efforts and discover its diverse eco-system as well as a range of exciting adventure products. At yesterday's press conference held at the stand, the Malaysian state…

1/4 extract FROM FA +QR CODE The Taiwan Tourism Bureau invited the country's renowned artist Lee Wen-Cheng to help design the ITB Taiwan Pavilion as a hospitable and warm Taiwanese tea house. ITB Berlin visitors are transported to what would have been a traditional vintage tea house, catching a glimpse of Taiwan's cultural heritage while…

ADVERTORIAL The state on Malaysia's East coast is showcasing a wide range of tourism products at ITB Berlin through its campaign Beautiful Terengganu, from its stunning islands and beaches to its rich cultural legacies. This diverse offering has attracted many international visitors to the coastal state, present at the Tourism Malaysia stand at ITB Berlin…

ITB Berlin News speaks with Datuk Christina Liew, Minister of Tourism, Culture and Environment for Sabah in an exclusive interview about beaches, cruise tourism and conservation efforts. What are you presenting at ITB Berlin 2023?We are presenting “intrepid travel”, slow travel, eco and nature tourism. The island and beaches of Sabah continue to be highly…

Dozens of Bavarian partners are showcasing their latest tourism products in partnership with Bayern Tourismus Marketing at ITB Berlin 2023. Bayern, the state of Bavaria, is back at world's biggest travel trade show with an impressive stand designed to facilitating networking. This year, Bayern Tourismus Marketing (BayTM) can be found with some 40 Bavarian partners in…

The Tauber Valley region offers a lot, from hiking paths to vineyards, from local cuisine to culture and medieval history. But one of the most important activities is cycling, as the area boasts 2,200 kilometres of cycle paths. One of Germany’s most beautiful cycling routes is called “Liebliches Taubertal – Der Klassiker”. It starts in…

Heritage Hotel & Suites is located in a 125-year-old building at the heart of the Georgian capital's historical centre. While the building has been classified as a cultural heritage monument, the hotel’s style is minimalist and modern, combining the best of both worlds. The hotel targets both business and leisure travellers with services such as…

The Hilton Garden Inn Tbilisi Chavchavadze is Hilton’s second hotel in Georgia (joining the Hilton Batumi) and the first Hilton Garden Inn in the country. It is located in Vake, Tbilisi’s primary business district and an upmarket and vibrant neighbourhood. The 14-storey building has 170 rooms and numerous amenities and services, including a restaurant with…