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2026 D1

ITB China 2026: New connections in Shanghai

May 21, 2026 Read: < 1 min.
By Lydia Li, Deputy General Manager of Messe Berlin China柏林展览（中国）副总经理，李佳女士 Good morning, and welcome to the first day of ITB China 2026. There is always a special energy on opening morning. The stands are ready, the meeting schedules are full, and the conversations that will shape the next few days are just beginning. This year,…
2026 D1 NEWS

ITB China Conference: Insights for a changing market

May 21, 2026 Read: < 1 min.
Running alongside the exhibition from 26 to 28 May, the ITB China Conference 2026 offers a focused platform for understanding the key shifts shaping China’s travel market and the global tourism industry. This year’s programme features over 70 sessions across seven dedicated tracks: Outbound Travel, Inbound Travel, newly introduced Luxury Travel, Themed & Customized Travel,…
2026 D1 EXCLUSIVE INTERVIEW

Georgia sets the scene

May 21, 2026 Read: 6 min.
As this year’s Official Partner Destination for ITB China, Georgia is stepping up its global visibility. In this interview, Maia Omiadze, Head of the Georgian National Tourism Administration, explains how the country is showcasing its diverse tourism offer and strengthening its position in a key growth market. As the Official Partner Destination for ITB China,…
2026 CITY BREAKS D1 SPECIAL FEATURE

Sarajevo bridges past and present, East and West

May 21, 2026 Read: < 1 min.
Sarajevo, the capital of Bosnia and Herzegovina, is steadily emerging as a destination that blends cultural depth with a lively, modern atmosphere. Often described as the meeting point of East and West, Sarajevo blends centuries of influences that can be seen and experienced through its architecture, cuisine, and daily life. In the historic old town…
2026 D1 NEWS

Serbia beckons Chinese travellers ahead of Belgrade EXPO 2027

May 21, 2026 Read: < 1 min.
With Belgrade gearing up to host EXPO 2027, Serbia is fast becoming one of Europe's most enticing destinations for Chinese travellers, according to Marija Labović, Director of the National Tourism Organisation of Serbia. She points to Serbia's distinction as the first European country to abolish visas for Chinese citizens, a move that has notably lifted…
2026 D1 NEWS

Sarawak offers a living portfolio for experience-led travel

May 21, 2026 Read: 2 min.
At ITB China, Sarawak positions itself as a destination where culture and nature converge, offering experience-driven travel rooted in authenticity. Few destinations bring diversity together the way Sarawak does. As the gateway to Malaysian Borneo, it is a place where nature, culture and food come together as interconnected layers of experience. For travel professionals, this…
2026 PREVIEW SNEAK PEEK

Malta: Exploring the charms of Europe

May 18, 2026 Read: < 1 min.
In 2025, Malta saw a 12.9% increase in visitor arrivals compared to the previous year, with overnight stays rising up to 11%. This archipelago, steeped in sunshine and history, is emerging as a new destination for an increasing number of Chinese tourists seeking to explore the charms of Europe. Valletta is one of Europe’s smallest…
2026 NEWS PREVIEW

ITB China 2026: Sold-out edition with strong global momentum

May 18, 2026 Read: 2 min.
From 26 to 28 May 2026, ITB China is returning to the Shanghai World Expo Exhibition and Convention Center with a fully sold-out edition, reflecting strong confidence in China’s travel market and its growing role in global tourism. This year’s show will expand by 20% in net exhibition space compared to 2025, bringing together more…
2026 EXCLUSIVE INTERVIEW PREVIEW

“The 2026 edition presents the most comprehensive event lineup to date”

May 18, 2026 Read: 3 min.
Lydia Li, Deputy General Manager of Messe Berlin China, looks ahead to this year’s sold-out edition of ITB China. She discusses the evolving habits of Chinese travellers, from more personalised outbound trips to growing interest in China as an inbound destination, while highlighting conference themes, Georgia’s role as Official Partner Destination and the show’s expanding…
2026 PREVIEW SNEAK PEEK

Cyprus offers a festival of landscapes

May 18, 2026 Read: < 1 min.
Cyprus weaves culture, nature, and celebration into one unforgettable island escape, where every region tells its own story. In the Pafos region, family-run wineries craft rich reds and crisp whites, while winding roads lead through charming villages to Polis Chrysochous, home to citrus harvest fairs and folk music gatherings near the lush Chrysochous Valley. Further…
2026 PREVIEW SNEAK PEEK

Marseille: Where Provence meets the sea

May 18, 2026 Read: < 1 min.
Founded around 600 BC by Greek settlers from Phocaea, Marseille, the sun-drenched capital of Provence, is France's oldest and second-largest city, where 2,600 years of history meet a restless creative spirit. Shaped by the sea ever since, it boasts 57 kilometres of coastline and basks in roughly 300 days of sunshine, making it a city…