ITB India and the Saudi Tourism Authority (STA) have announced Saudi as the Official Partner Country of ITB India 2021.

The inaugural ITB India Virtual Event is being held on 7-9 April 2021.

STA said it is focused on developing partnerships with travel trade partners around the world, to expand the reach of Saudi’s tourism offer and to drive conversion in key source markets.

Fahd Hamidaddin, Chief Executive Officer of STA, said: “The Saudi Tourism Authority is building a global community dedicated to driving awareness of Saudi as a unique tourism destination offering authentic Arabian experiences to cultural explorers from around the world.

“The destination’s wealth of heritage sites, its dynamic urban centers and the warm hospitality of the Saudi people make it a compelling destination for travelers seeking the new, unexpected stories that make a journey truly memorable.”

As the Official Partner Country of ITB India, STA will showcase an array of current tourism offerings and destination highlights as well as the exciting new developments on the horizon.

Hamidaddin added: “Saudi offers Indian travellers a unique experience, grounded in Saudi hospitality and redolent of Arabian mystery. Our partnership with ITB India is an important part of our long-term objective to engage, inspire, invite and delight Indian travellers to Saudi.”

ITB India attendees will have an opportunity to visit STA’s digital exhibition booth and arrange one-on-one meetings with representatives.

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