With more than 400 buyers from MICE, corporate and leisure sectors and 150 international sponsors and exhibitors, the inaugural ITB India has been heralded as a resounding success.
ITB India Virtual 2021 took place as an entirely virtual event, hosted on ITB Community in Asia (ITB Community). With its virtual show floor, video streaming of keynotes and speeches and intelligent matchmaking tools, the platform offered the best opportunities for successful trade show results.
Katrina Leung, Managing Director of Messe Berlin (Singapore), said: “We are very pleased that the first ever ITB India has been so well received by the travel industry. Even though we can’t meet in person in these challenging times, it is even more important to build the bridge to the Indian and South Asian travel markets and provide a virtual meeting place where the global community can come together and exchange ideas in order to rebuild travel.”
“Rebuilding travel” was the overarching theme of ITB India’s conference. The programme was specially curated to help reboot the Indian and South Asian travel industry through effective strategies for business sustainability.
Industry heavyweights from India and international markets, such as Airbnb, Amadeus, Booking.com, CWT, FCM Travel, Hilton, KAYAK, OYO, SAP Concur, the Society of Incentive Travel Excellence, SOTC Travel, Thomas Cook India, Twitter and Yatra.com shed light on ways to build a more resilient travel industry moving forward through innovative solutions.
The conference included over 60 sessions with more than 80 speakers and topics ranging from MICE, corporate, leisure and travel technology.
150 international sponsors and exhibitors at ITB India Virtual
Next to ITB India’s conference, exhibitors including Belarus National Tourism Agency, German National Tourist Office, Israel Ministry of Tourism, Korea Tourism Organisation, Visit Portugal, Zagreb Tourist Board and many more destinations showcased an array of current tourism offerings and destination highlights.
This year, the special focus was on Saudi, ITB India’s Official Partner Country. The Saudi Tourism Authority is building a global community dedicated to driving awareness of Saudi as a unique tourism destination offering authentic Arabian experiences to cultural explorers from around the world.
Leung said that ITB India’s platform not only offered exhibitors digital exhibition booths but also various opportunities for matchmaking and virtual business meetings. “In three days, 9,500 online business appointments have been recorded,” Leung said.
The next ITB India will take place as a live event in Mumbai from 4-6 April 2022.
“ITB India 2022 is set to bring back the much-desired human connection and to facilitate face-to-face business meetings and networking,” Leung said.