Messe Berlin (Singapore) has won the “Outstanding Event Organiser” award at the Singapore Tourism Awards 2021. The award was given for the successful organisation of TravelRevive, the first international travel trade show to take place physically in Asia-Pacific during the COVID-19 pandemic, with both local and foreign attendees and exhibitors.

The Singapore Tourism Awards celebrate and recognise individuals and organisations in the tourism sector for delivering outstanding experiences and demonstrating enterprise excellence. The award is an integral part of the Singapore Tourism Board’s efforts to enhance the competitiveness of Singapore’s tourism sector by motivating organisations and individuals to create compelling experiences and adopt best practices.

Powered by ITB Asia and the Singapore Tourism Board, TravelRevive was the first pilot trade show to trial the newly developed “hybrid event” trade show prototype for safe business events, safe itineraries, and digital enablers in Singapore. 

Messe Berlin (Singapore) wins major tourism award
Messe Berlin (Singapore) has won the “Outstanding Event Organiser” award at the Singapore Tourism Awards 2021

The event was part of a public-private alliance among various government agencies that aimed to bring to life Singapore’s vision for safe, trusted and innovative business events. The two-day event brought together local and international attendees on-site to exchange ideas, bridge knowledge gaps, and reimagine the future of travel.

It featured conference sessions, an exhibition, as well as opportunities for one-on-one buyer-seller appointments. It was complemented by virtual conference sessions which enabled a wider global audience to connect with regional travel businesses.

Katrina Leung, Managing Director of Messe Berlin (Singapore), said: “Messe Berlin (Singapore) has been providing our industry with event excellence for over 14 years by delivering all-rounded experiences for attendees in both our physical exhibitions and virtual events. We are very grateful to receive this important award, which recognises our proven record in organising and running quality exhibitions. It has been a difficult year of hard work for our team. Event experience is what we strive for. Our team continues to adapt, change and excel in bringing an unparalleled platform for industry stakeholders to do business, learn and network. With TravelRevive, we did our part to help pave the way for a positive future for trade shows during and post-pandemic.”

For 2021, Messe Berlin (Singapore) is set to host its annual flagship event, ITB Asia, Asia’s Leading Travel Trade Show in October 2021. ITB Asia will be an all-virtual show co-located with MICE Show Asia and Travel Tech Asia from October 25-29.

Ms Leung said: “The event will bring the travel industry a virtual experience like no other, with five quality days of business appointments and three exclusive days of conference programme with thought-leaders and leading brands.”

ITB Asia 2022, meanwhile, will be a physical exhibition, returning to Singapore on October 19-22 next year at Sands Expo & Convention Centre.

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