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ITB ASIA 2021 CONFIRMED AS A VIRTUAL EVENT

ITB Asia 2021 will be an all-virtual event with the physical show postponed to 2022.

Messe Berlin (Singapore) announced the complete digitalisation of ITB Asia, set to go virtual from October 25 to 29, 2021. After close observations of international developments of the Covid-19 pandemic and extensive conversations with local authorities and partners, the organisers made the decision for a 100% virtual event.

ITB Asia 2021 will be an all-virtual event with the physical show postponed to 2022. Messe Berlin (Singapore) announced the complete digitalisation of ITB Asia, set to go virtual from October 25 to 29, 2021. After close observations of international developments of the Covid-19 pandemic and extensive conversations with local authorities and partners, the organisers made the decision for a 100% virtual event.

Another factor to turn the show digital is the recent surge in Covid-19 infections in the Asia-Pacific region. Heightened new restrictions have been put in place on international and even domestic travel and movements. Therefore, Messe Berlin (Singapore) decided to postpone the physical ITB Asia to 2022 and hold this year’s event virtually.

โ€œOur team was committed in bringing a hybrid concept of ITB Asia, MICE Show Asia and Travel Tech Asia this coming October”, saidย Katrina Leung, Managing Director of Messe Berlin (Singapore), organisers of ITB Asia. “However, global health and travel uncertainties accompanied by the rapid emergence of new COVID-19 variants had halted our efforts. The hybrid concept garnered an excellent response with over 600 confirmed exhibitors but it has become apparent that international delegates are unable to reasonably plan their participation and travel arrangements. Therefore, with a good lead time this year we will conduct the show virtually,”

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