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ITB Berlin News discusses with long-time ITB Buyer Circle member Tim Hentschel about being back at the world's biggest travel show and what the future holds The company has bounced back from Covid stronger than ever thanks to its innovative AI powered gig economy call centre and diverse revenue streams. It is on track to…

Having opened to international tourism only 3 years ago, the up-and-coming destination shared its strong ambitions and recent achievements during its opening press conference at ITB Berlin 2023 Saudi Arabia is the world’s fastest growing tourism destination in the G20, and has made tourism development THE top priority in the framework of its Vision 2030…

Asia is due to recover rapidly in 2023 after having kept borders closed for almost three years. The dismantling of the "Zero Covid Policy" in China at the end of 2022 will facilitate a rapid return of Chinese outbound travellers to the rest of the continent. Like in the rest of the world, Asia Pacific…

Jamaica's tourism minister Hon. Edmund Bartlett reveals the driving force behind the island's road to recovery in an exclusive interview with ITB Berlin News The island's record performance is partly due to the vivacious vibe that comes alive and a feeling of adventure, romance and relaxation all at once. Tourism in Jamaica has been positioned…

The archipelago is highlighting five super-priority tourism destinations for international visitors including Lake Toba, Borobudur and Likupang beach. Indonesia's minister of tourism and creative economy, H.E. Sandiaga Uno speaks to ITB Berlin News about new and exciting plans for the destination in an exclusive interview.How has Indonesia’s travel and tourism industry performed in 2022?As the…

The Tourism Authority of Thailand is presenting its new campaign "Visit Thailand Year 2023: Amazing New Chapters". With a delegation of 70 Thai tourism companies, the country has made creating a more meaningful travel experience for international travellers its primary objective. Through its new marketing campaign ‘Visit Thailand Year 2023: Amazing New Chapters’, Thailand has…

KTO is presenting 24 companies including local travel agencies, local government and regional tourism organisations at ITB Berlin 2023 Korea is promoting the country’s “100 K-Culture Tourism Events” to entice more visitors in 2023 and 2024. We found out more about what to expect in an exclusive interview with KTO's Senior Vice President James Lee (…

The best of Japan's tourism is once again on show at ITB Berlin with a unique project. World Heritage Japan is connecting 16 World Heritage sites via a trail through the country’s famous Sakura trees. A blooming cherry blossom tree, or sakura, is arguably one of the most recognisable images in Japan. Travellers from all…

ADVERTORIAL South Korea is a perfect holiday spot for travellers looking for outdoor and nature activities. Demand for holidays away from crowded cities and tourism hotspots has continued to rise, as travellers prefer to enjoy nature, especially since the pandemic. Korea, a peninsula which is 70% covered by mountains, has great resources for outdoor activities.…

The Malaysian state of Sarawak is at the world's biggest travel trade show with its own stand-alone pavilion ADVERTORIAL Visitors to the stand can learn about the state's environmental efforts and discover its diverse eco-system as well as a range of exciting adventure products. At yesterday's press conference held at the stand, the Malaysian state…

1/4 extract FROM FA +QR CODE The Taiwan Tourism Bureau invited the country's renowned artist Lee Wen-Cheng to help design the ITB Taiwan Pavilion as a hospitable and warm Taiwanese tea house. ITB Berlin visitors are transported to what would have been a traditional vintage tea house, catching a glimpse of Taiwan's cultural heritage while…

ADVERTORIAL The state on Malaysia's East coast is showcasing a wide range of tourism products at ITB Berlin through its campaign Beautiful Terengganu, from its stunning islands and beaches to its rich cultural legacies. This diverse offering has attracted many international visitors to the coastal state, present at the Tourism Malaysia stand at ITB Berlin…

ITB Berlin News speaks with Datuk Christina Liew, Minister of Tourism, Culture and Environment for Sabah in an exclusive interview about beaches, cruise tourism and conservation efforts. What are you presenting at ITB Berlin 2023?We are presenting “intrepid travel”, slow travel, eco and nature tourism. The island and beaches of Sabah continue to be highly…

Dozens of Bavarian partners are showcasing their latest tourism products in partnership with Bayern Tourismus Marketing at ITB Berlin 2023. Bayern, the state of Bavaria, is back at world's biggest travel trade show with an impressive stand designed to facilitating networking. This year, Bayern Tourismus Marketing (BayTM) can be found with some 40 Bavarian partners in…

The Tauber Valley region offers a lot, from hiking paths to vineyards, from local cuisine to culture and medieval history. But one of the most important activities is cycling, as the area boasts 2,200 kilometres of cycle paths. One of Germany’s most beautiful cycling routes is called “Liebliches Taubertal – Der Klassiker”. It starts in…