March 4, 2024

“Greener Zanzibar”: authenticity and environmental responsibility at ITB Berlin 2024

At this year’s ITB Berlin, Zanzibar is focusing on preserving its natural and cultural heritage to provide tourists with a diverse array of attractions

Zanzibar is an archipelago with two main islands, Unguja and Pemba, each boasting their own unique character. Unguja, home to Stone Town and the larger of the two islands, with its ancient buildings and its bustling local markets, is the cultural and economic heart of Zanzibar.

Pemba, on the other hand, offers visitors a sanctuary of natural beauty and tranquillity with its lush greenery, pristine beaches, and thriving marine life. A haven for nature enthusiasts and adventure seekers alike, Pemba offers everything from coral reefs teeming with life to verdant forests full of rare flora and fauna.

Credit: Zanzibar Commission for Tourism

Sustainable Tourism

To preserve all of this rich natural and cultural heritage, Zanzibar has made a commitment to sustainability, a commitment that is woven into the fabric of its tourism industry. The Zanzibar Commission for Tourism’s “Greener Zanzibar” campaign, launched in 2023, reflects this dedication. And through initiatives such as effective waste management, sustainable food sourcing, and ecosystem restoration, Zanzibar is fully embracing responsible tourism practices.

One shining example of Zanzibar’s sustainability endeavours is the Jozani-Chwaka Bay UNESCO Biosphere Reserve. This pristine ecosystem, home to rare and endangered species like the red colobus monkey, is not only a sanctuary for wildlife but also a model for sustainable conservation and ecotourism. Visitors to the reserve are invited to take guided tours led by knowledgeable local guides to learn about the importance of biodiversity and the archipelago’s efforts to protect it.

Strategic investments and developing projects

In addition to its sustainability initiatives, Zanzibar is galvanising the tourism sector through a number of strategic investments in infrastructure and attractions that promise to elevate the visitor experience while safeguarding the island’s natural and cultural treasures. Projects such as the Zanzibar Marina, Jozani Theme Park, Beach Sports Arena, Eco-Conventional Centre, and Zanzibar Aquarium are paving the way for sustainable growth and development throughout the archipelago.

These ventures not only create opportunities for economic prosperity but also contribute to the empowerment of local communities through job creation and skills development. By embracing sustainable tourism practices and fostering collaboration between government, the private sector, and civil society stakeholders, Zanzibar is forging a path towards a brighter, more resilient future.

Zanzibar stands as an example of how a commitment to sustainability can enhance the visitor experience, preserve natural and cultural heritage, and drive economic growth. As travellers seek out destinations that offer both authenticity and environmental responsibility, Zanzibar is poised to emerge as a premier choice for those seeking an immersive island experience unlike any other.

Featured image credit: Zanzibar Commission for Tourism

Hall 21 / Stand 107