Wednesday 6 March 2024
On this second day of ITB Berlin, which conferences, events and talks should be at the top of your list? Here’s our selection of some of the must-attend highlights.
Business Travel Track
10:35 – 11:00
Hall 3.1 / Green Stage
Beyond Rebound: Charting the Next Course for Global Business Travel
Discover the future of business travel with insights into emerging trends, strategies for growth, and how to navigate the post-rebound landscape.
Marketing & Distribution Track
11:10 – 11:25
Hall 7.1a / Orange Stage
Opening Keynote & ITB C-Level Interview by Booking.com
Uncover the latest trends, strategies, and insights from the forefront of travel marketing. Get inspired!
eTravel Track – TTA Track
12:30 – 13:15
Hall 6.1 / eTravel Stage
The Outlook for Experiences: Key Trends in Tours, Activities & Attractions
Join the conversation at ITB Berlin with this eye-opening conference and learn about evolving market trends and how they’re reshaping the travel experience sector.
Marketing & Distribution Track
14:45 – 15:15
Hall 7.1a / Orange Stage
Meeting the Needs of the Paradoxical Consumer
This session will explore today’s contradictory customer expectations and give you tips for navigating the complexities of modern travel consumers’ behaviour.
Youth, Adventure, Outdoor Track
14:50 – 15:40
Hall 3.1 / Green Stage
Boosting the Growth of Cycling Tourism with Data, Quality and Digital Tools
Gear up for an exciting ride into the future of cycling tourism at ITB Berlin. Discover how leveraging data, enhancing quality, and utilising digital tools can significantly propel the sector forward.
Destination Track
15:00 – 16:00
Hall 7.1b / Blue Stage
No Risk, No Trouble – Lessons Learnt on Resilience and Crisis-Proofing European Destinations
Experts share invaluable insights on protecting European travel destinations from unforeseen crises. Learn from past challenges to build a more stable, sustainable future for tourism.
eTravel Track – AI Track
16:45 – 17:15
Hall 6.1 / eTravel Stage
The AI Advantage – Enhancing Productivity and Decisions with Smart Prompts
Discover how artificial intelligence can revolutionise your approach to productivity and decision-making in the travel industry.
Destination Track
16:00 – 17:00
Hall 7.1b / Blue Stage
Investment in Africa Benefits Tourism Development: How can Africa Sustainably Grow?
Dive into the vibrant possibilities of tourism in Africa, exploring how sustainable growth can be achieved through smart investment.
General events
15h00 – Hall 8.2
ITB Blogger Base
This afternoon, an exclusive get together will take place in the Blogger Base in cooperation with Oman. Bloggers will have the opportunity to experience Omani hospitality over traditional coffee and dates, learn about the Sultanate in a presentation, win exciting prizes in a raffle and network with Omani partners.
18:00 – 19:00
Hall 6.1 – eTravel Stage
Award Ceremony of the TO DO Award and TO DO Award Human Rights in Tourism 2024
Since 1995, the Institute for Tourism and Development has been awarding the international ‘TO DO Award’ to initiatives that contribute to sustainable and socially responsible tourism. Since 2017, the ‘TO DO Award Human Rights in Tourism’ has also been presented annually. The awards ceremony will be moderated by Katharina Stechl (Roundtable Human Rights in Tourism) and Claudia Mitteneder (Studienkreis für Tourismus und Entwicklung)
Photo: Messe Berlin GmbH
