Good morning, and welcome to Day 2 of ITB Berlin 2024! As your show director, it’s my pleasure to guide you through another exciting day filled with opportunities, insights, and unforgettable experiences in the world of travel and tourism.
Yesterday marked the grand opening of ITB Berlin, officially inaugurated by the Governing Mayor of Berlin. This set a celebratory tone for what was an amazing first day, filled with vibrant discussions, networking, and the exploration of global travel trends. The ITB Convention kicked off with a series of insightful talks, panels, and presentations, captivating attendees with the latest in travel innovations, sustainability practices, and market strategies from leaders across the industry.
Today, we turn our attention to the heart of the ITB Convention, with an agenda packed with discussions around the latest advancements in travel technology and digital innovation. Our sessions are designed to offer insights into how these technologies are transforming the travel and tourism landscape, improving customer experiences, and driving business growth. You can expect to hear from industry experts on topics ranging from artificial intelligence in travel planning to the future of digital payments and security. You’ll find today’s must-attend sessions and main highlights on page 9.
Beyond the convention, ITB Berlin’s exhibition floors are bustling with activity. With over 5,500 exhibitors from around the globe, today presents a perfect opportunity to explore, connect, and discover new trends, destinations, and services. Whether you’re looking to strengthen existing business relationships or forge new ones, the diversity and vibrancy of our exhibitors are bound to inspire you. There truly is something for everyone!
I encourage all attendees to take full advantage of the networking opportunities available, immerse yourselves in the vast array of cultures represented, and explore the innovative products and services that are shaping the future of travel. Remember, every stand and session is a doorway to new possibilities and insights.
Thank you for being a part of ITB Berlin 2024. Together, let’s continue to learn, connect, and contribute to the ever-evolving landscape of global travel. Here’s to another day of inspiration, discovery, and progress. Enjoy your journey through ITB Berlin!
