THE WORLD STAGE
OF TOURISM

"Iceland continues to be the safest destination – volcano eruptions have not disrupted any flights or travel in the past 13 years" PLAY is a new Icelandic low-cost airline operating flights between North America and Europe. The airline is at ITB Berlin this year promoting its offer to the DACH market, with a strong emphasis…

In a notable move towards sustainability, ITB Berlin News has established a partnership with Click A Tree, a prominent initiative in reforestation and environmental conservation This collaboration signifies ITB Berlin News' commitment to working towards carbon neutrality, highlighting the increasing importance of environmental responsibility in the sector. The tourism industry, encompassing hotels, travel agents, and…

Jordan is highlighting its millennial heritage at ITB Berlin 2024, giving visitors to the show a sneak peak of the extraordinary history the destination has to offer. Many sites remain incredibly well preserved today, with six of them UNESCO-classified. As-SaltAs-Salt, located 30 km northwest of Amman, it is known for its well-preserved Ottoman architecture. The…

Jordan Tourism Board's Adventure Tourism Department is holding an exciting competition and raffle on its stand with prizes worth up to 150 euros! This event promises an immersive experience for all adventure enthusiasts, offering a chance to win prizes from leading outdoor brands. Grand Prize: 150 Euro Voucher from IntersportThe first lucky winner will walk…

Cendyn continues to provide hoteliers with the necessary tools to achieve strategic commercial growth with its Revenue Growth Package

By Deborah Rothe, Director ITB Berlin Good morning and welcome to ITB Berlin 2024! I'm Deborah Rothe, the show's Director, and I'm thrilled to share with you today's exciting lineup of events and opportunities for learning, connecting, and exploring the future of travel. Let's start with a real highlight of the day, the ITB Berlin…

As ITB Berlin kicks off in full force, what does today have in store in terms of educational and networking possibilities across the various stages and stands? Here's our selection of some of the must-attend highlights. Future TrackLeadership, Innovation and the Future of Travel: A Fireside Chat with Glenn FogelStart your day off with some…

ADVERTORIAL Albania is an increasingly popular destination in the international tourism arena. Last year, foreign tourist arrivals surpassed the 10-million mark for the first time according to official data from the Ministry of Tourism. This represented an increase of 35% over 2022. At ITB Berlin 2024, Albania is making an impression on visitors with a…

At this year's ITB Berlin, Vanuatu is unveiling its calendar for 2024, spotlighting cultural festivities, sports competitions, and opportunities for natural exploration. This Pacific destination is celebrating its cultural diversity and picturesque landscapes, offering a range of activities catering to various interests. Travellers to Vanuatu can witness traditional dances, vibrant markets filled with crafts and…

Kazakhstan is presenting a wide tourism offer at ITB Berlin this year, from traditional gastronomy to adventure tourism. In Astana, for example, travellers can dine at the famour Qazaq Gourmet restaurant, recognised internationally and contributing to acknowledgment of Kazakh national cuisine on the global stage. This was the first place to bring Kazakh cuisine to…

This afternoon, Dr Stefan Ebener, Head of Customer Engineering at Google, is giving a session "How GenAI is Changing the Digital World" in Hall 7.1a on the Orange Stage. This talk will explore generative AI's current impact and future potential in various industries. Google aims to demystify the technology, offering insights into its complex yet…

Peru is launching its new international advertising campaign “Peru Wow” on the German-speaking market at ITB Berlin 2024. The destination is showcasing its natural and cultural diversity in the three regions of the Andes, the Pacific coast and the Amazon rainforest.  Together with 25 Peruvian suppliers, the representatives of Promperú, led by Managing Director Angélica…

Insights and developments at the forefront of the global travel industry ITB Berlin 2024's opening press conference set the stage for what promises to be an engaging and insightful event. The conference highlighted the impressive booking rate that has filled over 90% of the 150,000 square metres of display area this year, as well as…

ITB Berlin News spoke with ENIT CEO Ivana Jelinic in an exclusive interview about how Italy is adapting to travellers' new expectations Ivana Jelinic discussed the steps being taken by the tourism agency to strengthen the country's digital communication and highlighted Italy's commitment to sustainability in 2024. Did the 2023 tourist season in Italy meet…

ADVERTORIAL Taiwan Tourism Administration is bringing its traditional tea culture to ITB Berlin this year as an invitation to the European travel industry. Over the three days of the travel show, numerous cultural performance groups are showcasing the beauty of Taiwan on the world stage, and inviting global travellers to come and discover this destination.…

Western Australia and its capital Perth will soon be a step closer to Europe. A new non-stop flight between Paris and Perth will take off on July 12 with Qantas. The 17-hour flight will operate four days a week during the European summer (and the Paris Olympics) on Qantas’ Boeing 787 Dreamliner aircraft. Services will…

Philippe Garnier, Founder of WPW Performance Consulting, encourages the travel industry to stop comparing itself to 2019 WPW Performance Consulting specialises in hotel distribution, luxury sales and travel technology. Prior To WPW Performance Consulting, Philippe Garnier was IHG’s VP Third Party Distribution from 2018 to 2022, and he has been working in the hotel and…

According to Goran Mrvoš, CEO of INFOSIT, technology and digital solutions in travel and tourism have played a major role in the success of the industry over the last decades, and will help power future growth ITB Berlin News spoke to the CEO in an exclusive interview about the continued role of technology in the industry,…

Under the slogan "Beauty Has An Address", Oman's Ministry of Heritage and Tourism is presenting the Sultanate's wide tourism offer and cultural diversity as the Official Host Country of ITB Berlin this year Oman boasts an impressive history spanning 5,000 years as well as diverse landscapes and opportunities to explore nature. H.E. Salim bin Mohammed…

ADVERTORIAL The Chedi Muscat, one of the Omani capital's flagship hotels, has launched newly renovated rooms in the Serai Wing of the resort to elevate the guest experience. According to the resort, it prioritised valuable guest feedback in this project in order to create 61 redesigned rooms that embody the hotel’s signature fusion of elegant,…

The Royal Opera House Muscat (ROHM) plays a pioneering role in bringing the best of world-class international performances to Oman. ITB Berlin visitors can discover the programme of this unique institution on Oman's stand, where ROHM is a co-exhibitor. Performances at the ROHM include Turandot, staged by Franco Zeffirelli, world premieres of Lakmé, the Magic…

As the Official Host Country of ITB Berlin 2024, Oman invites visitors to discover its landscapes, rich heritage, and genuine hospitality through its innovative, fully integrated booking gateway - Visit Oman. This user-friendly website offers a one-stop solution for travel agents and travellers eager to explore this thriving destination. With IATA accreditation, over 60 airlines,…

Destinations from the Middle East are making a significant impact at ITB Berlin 2024, further expanding on their strong representation from previous years. This year, they are showcasing rich cultural experiences and diverse tourism offerings, with a notable presence in several halls of the exhibition. Hall 2.2 is a focal point for the Middle East…

Whether you are a fan of jazz, hard rock or traditional singers such as Mohammed Abdu and Khalid Al Shaikh, Bahrain has musical events for every taste coming up this year. At ITB Berlin 2024, Bahrain is showcasing its cultural and sports events as an integral part of its tourism offer. While the kingdom is…

The Middle East was one of the best performing regions in world tourism in 2023, according to UN Tourism's annual barometer. With 87.1 million international tourists, numbers were up by 22% over 2019. The Middle East's wave of new tourism projects, numerous marketing campaigns and continuous expansion of air connections appear to have paid off…