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2024 DAY 1 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Tailored adventures await with Abu Dhabi’s “Find Your Pace” campaign

Mar 2, 2024 Read: < 1 min.
ADVERTORIAL Experience Abu Dhabi recently unveiled its new global campaign, "Find Your Pace", which aims to inspire curiosity for every type of traveller, presenting the destination’s hidden gems and popular attractions through a new lens. With "Find Your Pace", Experience Abu Dhabi encourages visitors to create their own unique journey, from the known to the unknown, through ancient heritage…
2024 DAY 1 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Al-Balad: Reviving the heart of a historic trade and pilgrimage hub

Mar 2, 2024 Read: < 1 min.
The Jeddah Historic District programme is promoting the historical centre of Jeddah or Al-Balad, a UNESCO World Heritage Site since 2014, at ITB Berlin this year. Jeddah was, for centuries, one of the largest and richest entry gates for pilgrims to Mecca, also attracting traders and merchants to its shores on their way along the…
2024 DAY 1 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Saudi Tourism: Steering towards Vision 2030

Mar 2, 2024 Read: 4 min.
ITB Berlin News spoke with Saudi Tourism Authority CEO Fahd Hamidaddin in an exclusive interview about Saudi's skyrocketing arrival figures last year and the bright future that awaits the destination in the years to come Saudi tourism is booming, with 27 million international visits counted in 2023. Saudi aims to further increase this figure to…
2024 DAY 1 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT SPECIAL FEATURES TRANSPORTS

“We will play a huge role in opening Saudi up to the world”

Mar 2, 2024 Read: 3 min.
Vincent Coste, Chief Commercial Officer for Riyadh Air, believes in the power of technology and the benefit of launching a new airline with a completely clean slate ADVERTORIAL Riyadh Air is a brand new airline whose maiden flight is scheduled for 2025. As an integral part of Saudi 's tourism strategy Vision 2030, the airline…
2024 DAY 1 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Saudi invites visitors to discover the delightfully unexpected at ITB Berlin 2024

Mar 2, 2024 Read: 3 min.
Saudi's dynamic tourism offering is dispelling misconceptions and treating visitors to a range of diverse destinations, activities, and experiences ADVERTORIAL Saudi is so much more than "just a desert". Thanks to its welcoming and open culture, abundant historical and heritage sites, pristine natural environment, and array of sports and entertainment events, it is one of…
2024 AFRICA DAY 1 REGIONAL SPOTLIGHT

Congo Brazzaville, a unique experience in the heart of Africa

Mar 2, 2024 Read: 2 min.
ADVERTORIAL Between land, sea and the tumultuous waters of the Congo River, the Republic of Congo (or Congo Brazzaville) is presenting ecotourism, community tourism and unique cultural experiences at ITB Berlin 2024. The Republic of Congo has exceptional biodiversity made up of tropical forests, savanna plains and the Congo river, home to wild animals and…
2024 AFRICA DAY 1 REGIONAL SPOTLIGHT

Africa shines at ITB Berlin with expanded showcases from coast to savannah

Mar 2, 2024 Read: < 1 min.
At ITB Berlin this year, Africa is occupying Halls 20 and 21, showcasing all major destinations. Hall 20 features island nations like Mauritius, the Seychelles, and Reunion Island, along with southern destinations such as South Africa, Namibia, and Zambia, with Zambia expanding its presence this year. Hall 21 sees newcomer São Tomé and Principe, alongside…
2024 AFRICA DAY 1 REGIONAL SPOTLIGHT

Africa shows strong tourism growth in 2023

Mar 2, 2024 Read: < 1 min.
Africa stands out as the continent with the fastest tourism growth in 2023, with international tourist arrival numbers at 96% of 2019 levels according to UN Tourism, the highest recovery percentage in the world. This translated into total international tourist movements reaching 66.4 million. Some African counties even exceeded their 2019 numbers by October or…
2024 AFRICA DAY 1 REGIONAL SPOTLIGHT

Gambia brings a smile to ITB Berlin 2024

Mar 2, 2024 Read: < 1 min.
Gambia's tagline, "The Smiling Coast of Africa" is immediately friendly and welcoming. The Gambia Tourism Board (GTB) is promoting the hospitality of the Gambian people along with the peace, security and political stability of the country at ITB Berlin this year. Gambia is looking to become an all-year destination rather than just a winter one.…
2024 AFRICA DAY 1 REGIONAL SPOTLIGHT

Strong “Team South Africa” strives for growth at ITB Berlin 2024

Mar 2, 2024 Read: < 1 min.
ADVERTORIAL South Africa is back at ITB Berlin this year under the slogan "Live South Africa - Unforgettable Moments!" The country's delegation includes 63 tourism products and services, with 15 small, medium and micro enterprises (SMEs) from nine provinces, representing South Africa's unique and culturally diverse tourism offering. "We are at ITB Berlin 2024 as…
2024 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

“Our success hinges on continuously empowering our clients to thrive in a competitive market”

Mar 2, 2024 Read: 2 min.
ITB Berlin News spoke with Afra Wang, COO and Co-founder of next-generation flight ticket seller and aggregator UNIFIFI Group ADVERTORIAL Having successfully weathered the pandemic, Unififi Group has carved a niche for itself, unlocking modern service value with its all-in-one flight booking and fulfillment services. Afra Wang shares her insights into the group's unique approach…
2024 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

“Find, Book, Grow”: Cendyn’s commitment to hoteliers

Mar 2, 2024 Read: 3 min.
For Michael Bennett, President & CMO of Cendyn, the travel industry is rightfully shifting to a more personalised way of using technology, reflecting the needs and demands of consumers In an exclusive interview with ITB Berlin News, Michael Bennett addressed how Cendyn’s solutions are contributing to the travel industry’s digital transformation and outlined what direction…
2024 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

Exely empowers hoteliers to drive direct revenue with IT solutions and exceptional customer care

Mar 2, 2024 Read: < 1 min.
ADVERTORIAL At its first ITB Berlin, Exely is introducing the Hotel Sales Suite and a distinctive partnership approach. The company is promoting innovative software that is claimed to free hoteliers from concerns and propels businesses to success. Exely champions direct sales, guaranteeing lower commissions, enhanced brand awareness, and increased returns. At the Exely stand, the team…
2024 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

CodeGen: Decades of intelligent reservations

Mar 2, 2024 Read: < 1 min.
ADVERTORIAL CodeGen has been providing intelligent reservation, retailing, and fulfilment platforms for over 23 years. Its flagship product, TravelBox, is used by some of the world’s biggest travel brands to increase revenue and improve operational efficiencies. CodeGen is a specialist in artificial intelligence, and continues to invest in research and development, offering its clients a competitive edge…
2024 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

Cover Genius and Vueling partner up for optimal travel protection

Mar 2, 2024 Read: < 1 min.
In January, Cover Genius and Vueling, Spain’s leading low-cost airline, launched an exclusive travel protection partnership targeting potentially 30 million travellers. This partnership leverages Cover Genius’ existing global technology to help the Spanish low-cost carrier scale across countries. Vueling set ambitious plans to expand its digital offerings through its website and mobile app as part of…
2024 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

“Innovation and agility are at the core of Trip.com’s approach”

Mar 2, 2024 Read: 2 min.
ITB Berlin News sat down with Trip.com's Chief Operating Officer Schubert Lou to discuss how the company is pioneering solutions for the global traveller ADVERTORIAL Ahead of his keynote for the Technology Tours and Activities Track at ITB Berlin Convention, Schubert Lou outlined how Trip.com, a brand of Trip.com Group, is changing the travel experience…
2024 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

“Staying connected is crucial for modern travellers”

Mar 2, 2024 Read: < 1 min.
Manet Mobile Solutions is an Italian company connecting travellers around the world. Luca Liparulo, COO & Sales Director, discusses the future of eSIM technology with ITB Berlin News. What are the largest hurdles travellers face when it comes to mobile connectivity?Staying connected is crucial for modern travellers. But traditional solutions often come with frustrations. Scrambling…
2024 DAY 1 SPECIAL FEATURES TRAVEL TECHNOLOGIES

ISO Travel Solutions brings a strong innovation package to ITB Berlin 2024

Mar 2, 2024 Read: < 1 min.
ISO Travel Solutions GmbH is presenting the latest developments of its tailor-made reservation systems and e-commerce solutions for tour operators and service providers at ITB Berlin 2024. FastSearch & IBE: Speed & Precision combinedFastSearch is a platform-independent technology to search and calculate travel prices. Based on AI, FastSearch quickly and accurately calculates suitable offers in…
2024 CYCLING TOURISM DAY 1 SPECIAL FEATURES

Land of rivers: Cycling in Lower Austria

Mar 2, 2024 Read: < 1 min.
Lower Austria is back at ITB Berlin 2024 promoting itself as a top-level cycling destination. The Austrian region's rivers shape a diverse natural and cultural landscape, which can be explored on a developed network of bicycle paths. With no notable gradients, they are ideal for pleasure cyclists and families. Traisental bicycle trail From the hills…
2024 CYCLING TOURISM DAY 1 SPECIAL FEATURES

Exploring the natural wonders of the Serra de Tramuntana on two wheels

Mar 2, 2024 Read: < 1 min.
Visitors to Mallorca's stand at ITB Berlin this year will discover that the island is an ideal destination for cycling tourism, thanks to the great variety of landscapes and an extensive network of cycling itineraries. The Serra de Tramuntana, a UNESCO World Heritage site, offers a particularly unique perspective. Mallorca stands out as a destination…
2024 CYCLING TOURISM DAY 1 SPECIAL FEATURES

Italian cycling tourism in the spotlight at ITB Berlin 2024

Mar 2, 2024 Read: 3 min.
ADVERTORIAL At ITB Berlin 2024, several Italian regions are promoting their cycling trails to the trade as the country increases investment in this sector. Back in 2022, as part of Italy's National Plan of Recovery and Resilience, the country announced it would invest €400 million up until 2026 to construct an additional 1,235 km of…
2024 DAY 1 SPECIAL FEATURES TRANSPORTS

Airports of Thailand upgrades facilities for increased traveller comfort

Mar 2, 2024 Read: 2 min.
ADVERTORIAL With passenger traffic increasing at all six major Thai airports run by Airports of Thailand PCL, at ITB Berlin 2024 the company is presenting its latest projects set to smoothen and simplify passenger movements. As an airport operator, Airports of Thailand PCL (AOT) operates 6 major air facilities in Thailand: Bangkok Suvarnabhumi and Don…
2024 DAY 1 SPECIAL FEATURES TRANSPORTS

Finnair strengthens its network to Nordic holiday destinations for summer 2024

Mar 2, 2024 Read: < 1 min.
Finland's national carrier Finnair is adding flights to some popular Nordic holiday destinations for the peak summer season this year between the end of June and August. The carrier will restore flights to this year's European Capital of Culture Bodø, above the Arctic Circle in Northern Norway, with five weekly frequencies between 17 June and…
2024 DAY 1 SPECIAL FEATURES TRANSPORTS

Emirates makes a strong return to ITB Berlin 2024

Mar 2, 2024 Read: < 1 min.
Emirates is taking advantage of its return to ITB Berlin in 2024 to showcase its latest signature products to visitors at the show. At ITB Berlin 2024, Emirates is reaffirming its commitment to the European travel trade. The airline's European network spans 39 destinations in 22 countries, with an additional 403 points served through various…
2024 DAY 1 SPECIAL FEATURES TRANSPORTS

SIXT: The power of premium mobility at ITB Berlin 2024

Mar 2, 2024 Read: 2 min.
Embracing the motto "Welcome to the World of SIXT”, the premium mobility provider is showcasing its extensive offers and services at ITB Berlin 2024 ADVERTORIAL SIXT is one of the leading providers of premium mobility services worldwide. Renting with SIXT, customers benefit from premium rental cars at over 2,000 branches in over 100 countries (including…

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