March 2, 2024


As ITB Berlin kicks off in full force, what does today have in store in terms of educational and networking possibilities across the various stages and stands? Here’s our selection of some of the must-attend highlights.

Future Track
Leadership, Innovation and the Future of Travel: A Fireside Chat with Glenn Fogel
Start your day off with some insight from industry leader Glenn Fogel at the Future Track in a fireside chat on leadership, innovation, and the future of travel. Take advantage of this opportunity to learn from his extensive experience and success in the travel industry.
11:25 – 12:15
Hall 7.1a / Orange Stage

Tour Operator & Travel Sales Track 
Distribution Platforms Meet Customer Expectations: One-Stop Shopping vs. Customized Travel Arrangements
Navigate the complex world of distribution platforms at the Tour Operator & Travel Sales Track and learn how to balance between the desire for tailor-made, flexible travel experiences and the demand for convenient and comprehensive package deals.
11:30 – 12:30
Hall 7.1b Blue Stage

Diversity & Inclusion Track  
Civic Space Under Siege – The Future of Tourism as a Freedom Economy
Learn more about how diversity in tourism is shaping the freedom economy of the future and how you can contribute to creating a more inclusive industry.
11:45 – 12:15
Hall 3.1a / Green Stage

eTravel Track 
Technology Trends Shaping the Alternative Accommodations Sector
Check out the technology trends shaping the alternative accommodations sector at the eTravel Track and stay ahead of the curve in this rapidly growing segment of the travel industry.
12:15 – 12:40
Hall 6.1a / eTravel Stage

Future Track 
Global Roundtable: How to become Pioneers in Transition
Join leading personalities including ITB Host Country Oman’s Minister of Heritage and Tourism, H.E. Salim Al Mahrouqi, for this Global Roundtable, and be part of the solution to the biggest challenge facing the travel industry: sustainability. How to avoid greenhouse gases when traveling? And how take responsibility for our actions? Hear about possible roadmaps for a more sustainable future for travel.
12:45 – 13:20
Hall 7.1a / Orange Stage

Future Track 
Google: How GenAI is changing the Digital World – From Future Tech to Daily Business
Don’t miss Google at the Future Track to discover how GenAI is changing the digital world. Learn how this cutting-edge technology is becoming a part of our daily lives and what it means for the future of travel.
14:10 – 14:45
Hall 7.1a / Orange Stage

ITB MICE HUB – Networking Event
ITB BERLIN invites all participants from the MICE sector to an open networking event at its brand new MICE HUB. Mingle with potential partners in the Meetings and Incentives segment, before checking out the MICE related conference sessions.
13:30 – 14:15
Hall 8.2 – Stand 201

MICE Track 
The Engagement Equation
Unlock the secrets of engagement at the MICE Track and find out how to create unforgettable events that captivate audiences and keep them coming back for more.
14:30 – 15:00
Hall 3.1a / Green Stage

Carrier & Cruise Track 
How Airline Technology Shapes the Future of Travel Distribution driven by NDC & ONE Order
Discover how airline technology is shaping the future of travel distribution at the Carrier & Cruise Track. Get up to speed on NDC & ONE Order and how they are driving innovation in the industry.
15:00 – 15:45
Hall 7.1a / Blue Stage

eTravel Track – Hotel Technology Forum  
State of Distribution Report – A Global Outlook on Distribution Trends and Practices
Listen to this comprehensive analysis of distribution in hospitality, shining a light on where hotels are investing, what technologies are being implemented, how teams are changing, and what distribution might look like down the road.
16:20 – 16:40
Hall 6.1a / eTravel Stage

PHOTO: © Messe Berlin GmbH