March 2, 2024

A rich programme of events for Albania at ITB Berlin 2024

Albania is an increasingly popular destination in the international tourism arena. Last year, foreign tourist arrivals surpassed the 10-million mark for the first time according to official data from the Ministry of Tourism. This represented an increase of 35% over 2022.

At ITB Berlin 2024, Albania is making an impression on visitors with a rich programme allowing visitors to discover the destination. Albania is showcasing its remarkable natural, cultural, and culinary diversity through the presentation of seven main destinations on the stand.

In addition to business appointments with 26 tour operators, visitors can also indulge in traditional Albanian drinks reimagined in a contemporary fashion in order to get a taste for the culture.

Albania’s events serve as a platform for fruitful discussions and collaborations, with the backdrop of Albania’s tourism landscape. The aim is to provide the industry with a better understanding of the destination which looks to growing its presence on the global tourism stage.

Don’t miss today’s events on Albania’s stand:
12:00p.m. Opening remarks by Mirela Kumbaro, Minister of Tourism and Environment of Albania
1:30p.m. Networking Event and Happy Hour: OriginAL – A drink menu inspired by our culinary traditions
3:00p.m. Albanian destinations: Touristic Durrës
3:30p.m. Let’s talk about: Albania’s homegrown festivals as part of the development narrative
4:00p.m. Albanian destinations: Touristic Korça
5:00p.m. Albanian destinations: Touristic Vlora

Hall 1.1/ Stand 214a