Cendyn launches its AI-powered Revenue Growth Package at ITB Berlin
Cendyn provides hoteliers with the necessary tools to achieve strategic commercial growth
To leverage digital channels effectively and grow revenue, hoteliers need to establish a robust online presence. Hospitality cloud-based technology company Cendyn is making this easy with its Revenue Growth Package powered by artificial intelligence (AI), unveiled at this year’s ITB Berlin.
Designed to help hoteliers boost their revenue, the Cendyn Revenue Growth Package provides all the functionalities required to drive growth for their business across the digital landscape, maximising profits across every guest interaction and touchpoint, and engendering a deeper customer lifetime value.
Personalised marketing campaigns
With over 90% of hotel searches conducted on Google according to StatCounter, Cendyn’s Revenue Growth Package prominently ranks hotels through metasearch and paid search strategies, utilising competitive pricing that resonates with a hotel’s target audience.
Coupled with the firm’s CRM, hoteliers can deploy personalised marketing, offering guests bespoke experiences and targeted social media, and multi-channel ad campaigns. “Our integrated technology helps hoteliers make sense of digital marketing and create deeper human connections for continual success,” said Michael Bennett, President and CMO at Cendyn.
Optimised spending
Cendyn’s integrated platform provides hotels with a seamless advertising strategy, ensuring marketing spending makes the most impact and converts more profitable revenue. “We’re enabling hotels to leverage all their data. By using AI to create look-alike audiences, identifying, and communicating with people who should be your customers, hotels are able to allocate marketing budgets in a more targeted manner, spending where it makes the most difference and converts the most profitable revenue,” Bennett continued.
Revamped brand promise
Cendyn is also unveiling its new look and brand promise at ITB Berlin 2024: “Find, Book and Grow.” This slogan summarises the company’s commitment to providing hoteliers with a holistic set of tools to achieve strategic commercial growth.
