Mapping the Future
of Travel

DAY 3 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Magical Kenya makes big splash with natural wonders

Mar 8, 2023 Read: 4 min.
Kenya is sharing its sustainable approach to tourism with the travel industry at ITB Berlin 2023 Making her debut at the trade show, Kenya's Cabinet Secretary - Hon. Peninah Malonza, outlines the country's tourism vision in an exclusive interview with ITB Berlin News. You are visiting ITB Berlin 2023 for the first time in your…
2023 DAY 3 MIDDLE EAST AFRICA

Seychelles leaves visitors with more than a souvenir to take home

Mar 8, 2023 Read: 2 min.
The islands aim to create a "home away from home" for all travellers and promote service excellence through the hospitality campaign "Lospitalite". Visitors are invited to discover the Seychelles' beautiful history and international heritage at ITB Berlin 2023. The Seychelles Islands, scattered off the East coast of Africa, boasts a melting pot of diversity where…
2024 DAY 3 EUROPE REGIONAL SPOTLIGHT

Serbian tourism expected to take a “quantum leap” with EXPO 2027

Mar 5, 2024 Read: < 1 min.
ITB Berlin News spoke with Marija Labovic, Acting Director of the National Tourism Organisation of Serbia, about how the country's tourism efforts are paying off and Serbia's preparations for EXPO 2027. How did Serbia's tourism sector perform in 2023 and what are your expectations for 2024?2023 was one a record year for Serbian tourism and…
2024 DAY 3 EUROPE REGIONAL SPOTLIGHT

Italy unveils diverse regional attractions at ITB Berlin 2024

Mar 5, 2024 Read: 5 min.
ADVERTORIAL Europe is Italy's largest tourism source market. In 2022, Italy recorded 37 million European visitors of a total of 55.09 million international visitors—a market share of 67,3%. In 2023, Italy's international visitor arrivals reached 62.8 million although details on the European share have not been yet communicated. Italy is more popular than ever among…
2024 DAY 3 EUROPE REGIONAL SPOTLIGHT

Italian tourism aspires to even greater heights

Mar 5, 2024 Read: < 1 min.
Italy boasts a considerable presence at ITB Berlin this year with some 200 exhibitors, comprising 15 regions, as well as large companies such as ITA and Trenitalia. Speaking at the ENIT press conference on Tuesday, the Tourism Minister Daniela Garnero Santanchè commented: "ITB Berlin is an extraordinary opportunity to further increase visibility and spread knowledge…
2024 DAY 3 SPECIAL FEATURES SPORTS TOURISM

A bright future ahead for sports tourism

Mar 5, 2024 Read: < 1 min.
Sports tourism, one of the industry's fastest-growing segments, offers enormous potential. As UN Tourism Secretary-General Zurab Pololikashvili noted at ITB Berlin's opening ceremony, the sports tourism sector is beginning to take off and offers huge development prospects for the tourism industry. Generating around 10% of the world’s expenditure on tourism, according to UN Tourism, sports…
2024 DAY 2 DAY 3 NATURE TOURISM SPECIAL FEATURES

Kenya presents sports as a gateway to greater understanding at ITB Berlin 2024

Mar 4, 2024 Read: 2 min.
Kenya beats to the rhythm of all the sports on offer in the country, in particular athletics and golf Kenya encourages us to think of the world of sport as a giant tapestry, with it weaving together in perfect harmony the threads of competition, athletics and cultural exchange. From the thundering footsteps of marathon runners…
2023 DAY 3 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Uganda listed among the best destinations to visit in 2023

Mar 8, 2023 Read: < 1 min.
Uganda is back at ITB Berlin with great news: the destination was recently listed in CNN’s “Where to travel in 2023: The best destinations to visit” feature, which spotlights destinations across the globe with travel offerings that are trending upwards.   There has been noticeable growth with Uganda’s travel offerings, as recognised by a new feature…
2023 DAY 3

Together we will master the transformation

Mar 8, 2023 Read: 2 min.
Hello and welcome to the third and final day of ITB Berlin. We have brought members of the tourism and travel industry from all over the world together under one roof at Messe Berlin and the result has been fantastic. With Georgia, our official host country, leading the charge, we are here to master the…
2023 DAY 3 NEWS

Pura Vida in Costa Rica is the new luxury!

Mar 8, 2023 Read: 2 min.
ADVERTORIAL Costa Rica is redefining the meaning of true luxury in the tourism sector with its wide range of nature and adventure tourism products. The term "luxury" has for a long time been associated with material objects, but this has changed. Today, spending quality time with family and friends, health, security and escaping from everyday…
2023 DAY 3 NEWS

South Africa shares story with the world

Mar 8, 2023 Read: < 1 min.
Speaking during its ITB Berlin press conference, Nomasonto Ndlovu, COO of South African Tourism presented the country’s tourism rebound, which is being showcased throughs its Live Again campaign.  Ms. Ndlovu began by praising ITB Berlin for providing a platform to reintroduce South Africa on a global stage. “This is a perfect opportunity for us to…
2023 DAY 3 NEWS

What makes South Africa stand out all year round

Mar 8, 2023 Read: 2 min.
ADVERTORIAL South Africa hits all the right notes for European travellers looking for their next adventure. Whether the reason for travelling is escaping the day to day, discovering new places, finding inspiration, spending quality time with friends or family, or simply having a good time, South Africa has all bases covered. Getting there...Most flights from…
2023 DAY 3 NEWS

Georgia’s natural beauty is on full display at ITB Berlin 2023

Mar 8, 2023 Read: 3 min.
The country's national parks and UNESCO World Heritage Sites have placed Georgia among top nature tourism destinations ADVERTORIAL Travellers can discover Georgia's rich natural diversity by visiting its numerous national parks, reserves and protected areas. The country boasts 14 strict nature reserves, 14 national parks, 26 managed reserves, 40 nature monuments, 5 protected landscapes and…
2023 CONVENTION DAY 3

How NFTs and the metaverse are shaping customer experience

Mar 8, 2023 Read: 3 min.
Amanda Du Jing, head of e-commerce for Penta Hotels, delivered a hard-hitting conference entitled “Metaverse and NFTs - How do hotels enter the Web3 era?” on the eTravel stage in hall 6.1 as part of the eTravel Track series.  Amanda Du Jing began her talk by asking: what opportunities does the web 3 space offer…
2023 DAY 3 TRADE TALK

The world has been waiting for the return of Chinese travellers

Mar 8, 2023 Read: 3 min.
ITB Berlin News speaks with Ray Chen, CEO of Accommodation Business at Trip.com Group and member of the ITB Buyers Circle, in an exclusive interview. He describes how travellers' behaviour has changed and what trends we can expect in this new travel era. How has the pandemic impacted travellers’ behaviour and preferences? As a group, we…
2023 DAY 3 EXCLUSIVE INTERVIEW

World-leading climate expert answers critical questions on responsible tourism and how to master it

Mar 8, 2023 Read: 4 min.
Professor Hans Joachim Schellnhuber, Director Emeritus of the Potsdam Institute for Climate Impact Research, paints a picture of a more sustainable future at ITB Berlin 2023 The renowned professor is gracing the stage at the world's biggest travel trade show this morning, addressing a critical question for tourism: "Can we preserve the world while enjoying…
2023 DAY 3 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Middle East world’s best performing tourism region in 2022

Mar 8, 2023 Read: 2 min.
The Middle-East enjoyed the strongest relative increase with arrivals climbing to 83% of pre-pandemic numbers, according to the UNWTO. Africa also bounced back in 2022 with arrivals reaching 65% of 2019 levels. The Middle East's strong rebound was driven by a number of key events. After being postponed, Expo2020 finally took place in Dubai from…

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