Mapping the Future
of Travel

DAY 3 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Magical Kenya makes big splash with natural wonders

Mar 8, 2023 Read: 4 min.
Kenya is sharing its sustainable approach to tourism with the travel industry at ITB Berlin 2023 Making her debut at the trade show, Kenya's Cabinet Secretary - Hon. Peninah Malonza, outlines the country's tourism vision in an exclusive interview with ITB Berlin News. You are visiting ITB Berlin 2023 for the first time in your…
2023 DAY 3 MIDDLE EAST AFRICA

Seychelles leaves visitors with more than a souvenir to take home

Mar 8, 2023 Read: 2 min.
The islands aim to create a "home away from home" for all travellers and promote service excellence through the hospitality campaign "Lospitalite". Visitors are invited to discover the Seychelles' beautiful history and international heritage at ITB Berlin 2023. The Seychelles Islands, scattered off the East coast of Africa, boasts a melting pot of diversity where…
2023 DAY 3 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Jordan promotes its culture of “living together” at ITB Berlin 2023

Mar 8, 2023 Read: < 1 min.
The kingdom has also taken a number of steps to stimulate its tourism industry and welcome back visitors. Jordan has made a number of strategic moves with the aim of recovering its pre-pandemic, 2019 tourism figures (5.36 million arrivals). To attract visitors, the Kingdom halved the VAT rate and the service charge on tourist-related products…
2023 DAY 3 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Casablanca reinvents the art of hosting MICE events

Mar 8, 2023 Read: 2 min.
Casablanca is an ideal location for MICE combined with a cultural experience as it blends influences from the east and west while offering premium infrastructure and accommodation. Casablanca: Behind the mythical name hides a contemporary bustling metropolis perfect for MICE events. The Casablanca-Settat region - exhibiting at the Moroccan stand at this year's ITB Berlin…
2023 DAY 3 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Oman offers rare chance to connect with authentic Arab world

Mar 8, 2023 Read: < 1 min.
Aryaf Jibreen Tourism is showcasing the magic of Oman at ITB Berlin 2023 with its diverse landscapes, rich history and vibrant culture. The captivating destination is known for its natural beauty including the dramatic Hajar Mountains that extend for 700km along the northeastern coast. Here, visitors can enjoy stunning views from the top of Jebel…
2023 DAY 3 WHERE TO GO

Enjoy the castle and gardens of Potsdam

Mar 8, 2023 Read: 3 min.
To escape the hustle and bustle of Berlin's city centre, jump on the S-Bahn and spend a day in Potsdam The former Prussian royal estate in Potsdam, only 20km from the capital, boasts several palaces and retains its 18th century classical atmosphere. Park of Sanssouci Whether rain or sunshine, the 300-hectare Park of Sanssouci is…
2021 DAY 3 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Algeria promotes four seasons of tourism… in one day

Mar 11, 2021 Read: 3 min.
The oft undiscovered desert regions of Algeria are under the spotlight at ITB Berlin NOW With the aim of further promoting the destination Algeria, a strategy has been put in place to optimise inbound tourism in the post-Covid era. Faced with the dramatic financial consequences of the pandemic, an operational steering committee for the resumption…

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