Vision
for Change

“Explore Uganda: The Pearl of Africa” is a new campaign that celebrates diverse natural sights and the spirit of adventure Inspired by the country’s rich natural landscapes and intangible air of adventure, the new campaign was recently developed by the Uganda Tourism Board to rebound the country’s tourism offerings in a post-pandemic world. “Uganda is…

Safaris, city tours and bespoke honeymoon trips are just a slice of what the coastal country had to offer under the 'Magical Kenya' brand. There are plenty of compelling reasons why visitors should make Kenya their next travel destination. As a country that offers visitors a kaleidoscope of natural wonders and unique flora and fauna,…

ITB Berlin News spoke with Deborah Rothe, Exhibition Director at ITB Berlin, on the last day of the 2023 show in an exclusive interview Ms Rothe shared her thoughts on the event and the directions she believed the industry would be taking in the future. ITB Berlin is back in person after three years. How…

H.E. Datuk Mohd Azmri bin Mat Zain, Deputy Secretary General for Tourism expressed satisfaction over business at ITB Berlin 2023 and announced ambitious goals for the future. It has been a successful year at ITB Berlin for the Malaysian delegation. Over 40 exhibitors were under the umbrella of the Malaysia Tourism and Promotion Board, while…

The country's Tourism Minister Niels Olsen was bursting with enthusiasm as he led a tour of the Ecuador stand followed by an exclusive interview with ITB Berlin News. The politician spoke about the diversity of Ecuador's tourism sector which can be divided into four different regions, all represented by 30 co-exhibitors at the trade show.…

Travellers wanting to discover Georgia can benefit from the many international flights allowing for easy and hustle-free travel to ITB Berlin 2023's official host country ADVERTORIAL A wide offer of air routes allow for easy access not only to Georgia's capital city Tbilisi but also to Kutaisi and Batumi. More than 50 international routes link…

Tourism is the number one economic activity in Costa Rica, and for William Rodríguez, Minister of Tourism, the sooner the tourism industry gets back to pre-Covid levels, the better ITB Berlin spoke with William Rodríguez in an exclusive interview at ITB Berlin 2023. How did you find the people at ITB Berlin responded to Costa…

The Italian National Tourism Board (ENIT) attended the world's biggest travel trade show in Berlin last week with representatives from its leading regions The diversity of Italy's tourism industry was on full display at the Italia stand in Hall 1.2. Over the three days of ITB Berlin, industry experts and professionals from the Italian travel…

In an exclusive interview with ITB Berlin News, Abdullah AlZahrani of Red Sea Global talks about the pioneering project which is powered by 100% renewable energy The Executive Director of Brand Development and Marketing said the developer was at ITB Berlin 2023 to showcase its two new holiday destinations including The Red Sea, on the…

Representing the ambition and long-held dream of the MSC Group and the Aponte family to redefine luxury ocean travel for discerning luxury travellers, Explora Journeys was back at ITB Berlin this year to promote its exceptional sea cruises with the idea of creating a unique 'Ocean State of Mind' for its guests. "Today’s discerning traveller…

In his session at this year's ITB Convention, Professor Hans Joachim Schellnhuber outlined how the travel industry can tackle climate change and other major challenges.  Professor Hans Joachim Schellnhuber, Founder and Director Emeritus at the Potsdam Institute for Climate Impact Research and Founder and Managing Director of Bauhaus Erde, returned to ITB Berlin to reveal…

The Case Studies: Smart partnerships event on day two of ITB Berlin 2023 spotlighted two dynamic duos, both showing how collaboration can take business to the next level.  The event featured two presentations, starting with Alex Grant, Founder and Head of Hotel Solutions at Travel Curious, and Pierre Mazurier, Associate Director of Sales at Hyatt,…

Child protection, equity, economic empowerment and climate justice are key for the sustainable development of tourism The Code ECPAT International, Roundtable Human Rights in Tourism, Studienkreis für Tourismus und Entwicklung, and Tourism Watch joined forces to offer their input and present at their shared ITB Berlin 2023 stand and at the ITB Berlin Convention. ITB…

An eye-opening panel led by Rika Jean-Francois cast a spotlight on different perspectives regarding diversity and inclusion within the tourism and travel industry  The panel was made up of Keshav Suri, Executive Director at The Lalit Suri Hospitality Group, Carol Hay, Global Tourism Consultant at McKenzie Gayle Limited, Neha Arora, Founder of Planet Abled and…

In a milestone presentation which saw the signing of a joint implementation plan between Serbia, Montenegro, and Bosnia and Herzegovina, specialists in sustainable tourism from the Western Balkans offered their insights into promoting and protecting the fast-emerging region. The eye-opening presentation was led by Prof. Dr. Claudia C. Broezel, University of Sustainable Development and Faculty…

Founded in 1998, PATWA (Pacific Asia Travel Writers Association) has been present for almost a quarter of a century at ITB Berlin Secretary General Yatan Ahluwalia tells us more about the association's role and contribution to the tourism and travel industry.What does the PATWA represent?The Pacific Asia Travel Writer Association is an organisation of travel…

Anke Hsu, Head of Business Development at Chain4Travel, delivered a presentation on how the newest technologies can drive the travel and tourism industry to new heights. Blockchain is arguably the most talked-about technology regardless of industry, but how can new innovations in blockchain help drive positive change in travel and tourism? Switzerland-based Chain4Travel was established…

Azzan Qassim Al Busaidi, Undersecretary for Tourism at the Ministry of Heritage and Tourism, talks about the importance of tourism for the country's economy, and how the Sultanate is looking to develop its tourism offering The market has changed a lot over the years with new trends emerging. How is this reflected in Oman's promotion?…

The Italian National Tourist Board (ENIT) made an impressive appearance, representing its 19 regions across a 1,400m2 stand. Innovation, experiences and new products were just some of the highlights put forward by Italy at ITB Berlin 2023. The destination certainly communicated how it has transformed in the past few years with even more new and…

Located in the middle of Hall 2.2, the Bahrain booth was accessible from all four sides to reflect the country's geography as the only island nation in the Middle East. Its small stand was a reflection of the destination's size, but its presence was far from modest. Visitors also got a glimpse into the destination's…

PATWA International Travel Awards and Tourism & Aviation Leaders Summit Best State For Culture: Bengal, India The revered PATWA International Travel Awards returned to ITB Berlin once again. The awards have celebrated the finest and most innovative offerings in travel and tourism in the Pacific area since 1999, with awards for aviation, hotels, destinations, travel…

Uganda is back at ITB Berlin with great news: the destination was recently listed in CNN’s “Where to travel in 2023: The best destinations to visit” feature, which spotlights destinations across the globe with travel offerings that are trending upwards.   There has been noticeable growth with Uganda’s travel offerings, as recognised by a new feature…

Hello and welcome to the third and final day of ITB Berlin. We have brought members of the tourism and travel industry from all over the world together under one roof at Messe Berlin and the result has been fantastic. With Georgia, our official host country, leading the charge, we are here to master the…

ADVERTORIAL Costa Rica is redefining the meaning of true luxury in the tourism sector with its wide range of nature and adventure tourism products. The term "luxury" has for a long time been associated with material objects, but this has changed. Today, spending quality time with family and friends, health, security and escaping from everyday…