UNWTO AND NEOM LAUNCH “TOURISM EXPERIENCES OF THE FUTURE” CHALLENGE
The “Tourism Experiences of the Future” challenge will source innovative ideas and disruptive business models related to the tourism needs of the future, in line with growing demand for new experiences.
The competition is the first national initiative dedicated to identifying new companies that will lead the tourism sector’s transformation in Saudi Arabia. As well as established businesses, the competition also welcomes applications from Saudi Arabian start-ups and innovators with ideas capable of revolutionising and inspiring tourists by presenting new ways and reasons to travel.
- Optimising and maximising the potential of experiential tourism
- Harnessing the positive impact of new technology
- Alternative business models
- Innovative experiences
All proposals must be aligned with the Sustainable Development Goals and should include the introduction or adaptation of digital and technological elements, as well as being focused at least one of the following areas:
Applications are open until 24 October, with great interest expected, and participants must be Saudi citizens with legal capacity to enter into a contract. Successful projects will be selected based on various criteria, such as the degree of innovation, their viability and sustainability.
An Affiliate Member of UNWTO since 2019, NEOM is an accelerator of human progress and a vision of what a new future might look like. Located in northwest Saudi Arabia along the Red Sea, NEOM is ideally situated at the crossroads of the world, comprising a total area of 26,500 sq km. A special authority has been established to oversee NEOM, chaired by His Royal Highness Prince Mohammed bin Salman.
NEOM is described as the world’s “most ambitious project”, an entirely new land purpose-built for a new way of living. The Kingdom of Saudi Arabia has established a special authority to oversee NEOM chaired by His Royal Highness Prince Mohammed bin Salman. The project is backed by more than $500 billion over the coming years, managed by the Public Investment Fund of Saudi Arabia.
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Photo – UNWTO
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