ITB Berlin has launched a virtual B2B platform giving visitors the chance to prepare for the show and broaden their experience.

The world of international tourism is set to reunite in Berlin from March 7 to 9. Now, they can enhance their visit even further with the new ITBxplore platform and the ITB Mobile app, packed with wide-ranging content for exhibitors, trade visitors and media members.


Networking with the travel industry, exchanging views and booking show appointments are just some of the functions that ITBxplore offers trade visitors and exhibitors. The virtual platform features an exhibitor directory and product highlights, providing an overview of the global brands represented at ITB Berlin. Selected sessions from the programme will also be streamed on ITBxplore.

Using the networking function, trade visitors can communicate personally and efficiently with current and future business partners prior to the live event. The company profiles of exhibitors provide advance information on products and innovations, while an interactive hall plan showing exhibitor locations makes it easy to prepare efficiently for the show.

Ticket holders, exhibitors and accredited media members can access the web platform until January 31, 2024 and make use of a personal user profile with the email address they provided on registration.

ITB Berlin releases its Mobile App for 2023 show
Credit: Luis Villasmil

ITB Mobile app supports visitors

The ITB Mobile app is the smart companion for visiting the live event. In addition to information on ITB Berlin the app, which is free of charge, offers trade visitors product and exhibitor information, a detailed overview of the programme of events and interactive hall plans.

During the show, the app’s programme and speaker lists inform visitors about the latest sessions and events. Favourites and networking contacts on ITBxplore and the ITB Mobile app can be synchronised in a personal account. Starting February 2023, the ITB Mobile app can be downloaded from the App Store and Google Play Store.

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