The Gateway
to Growth

With over 600 exhibitors expected as well as more than 1,000 quality buyers, ITB China 2024 is showing a 60% scale increase compared to 2023. Lydia Li, Deputy General Manager of ITB China, said: “ITB China 2024 is a testament to the resurgence of China’s travel market.” Exhibitors this year are set to showcase the…

At ITB China this year polar exploration pioneer Oceanwide Expeditions is presenting a collection of voyages that immerse adventurous and curious travellers in polar terrains. Among Oceanwide Expeditions' unique voyages are long hikes through Greenland and Svalbard that allow travellers to delve into the Arctic backcountry with 15 km (9 mile) treks amidst Earth's least-touched…

A former capital and Kazakhstan's largest city, Almaty boasts both stunning landscapes and all the modern amenities of a rapidly developing metropolis. The city's proximity to nature makes it an excellent choice for outdoor activities while the city's rich cultural heritage presents visitors with a wealth of museums and historical sites. Nestled at the foothills…

Nestled in the Carpathian Mountains, the Transylvania region of Romania has a host of natural treasures, including glacial lakes, the Scărişoara Ice-Cave, and the Piatra Craiului National Park, where bears are in their element. The region is home to some of the most well-preserved medieval centres in Europe, such as Sighișoara, one of the world's…

Disney will be presenting its tourism offers at ITB China this year, including an important announcement that the second park at Disneyland Paris is entering a new era with brand-new experiences and a new identity. Walt Disney Studios Park will be renamed Disney Adventure World, and thanks to a two-billion-euro investment, undergo a complete makeover,…

ITB China News spoke with Zhao Wenzhi, Chairman and President of GZL International Travel Service, about the company's latest travel strategies Amidst a growing domestic travel market in 2023, CGZL became keenly aware of people’s current travel needs and the changes in their attitude and decided to propose an innovative mass customisation concept of “one…

ITB China News spoke with David Axiotis, General Manager of Messe Berlin (Shanghai), the organiser of ITB China, in an exclusive interview ahead of this year's show David Axiotis outlines how the Chinese travel market has changed in recent years and stresses the importance of adapting strategies according to these new trends. He believes that…

Nicaragua will be presenting its varied tourism offer at ITB China this year, ranging from natural wonders to cultural riches. The destination is promoting its safety, wide variety of natural and cultural destinations, privileged geographical location, excellent roads, and unique experiences. Nicaragua has in recent years become a non-massive destination with impressive ecosystems; beautiful colonial…