The Tech Shift
in Tourism

Good morning everyone and welcome back to a second day at ITB China 2024! Yesterday we kicked off the festivities with our traditional opening ceremony, followed by an inspirational welcome speech from Lydia Li, Director, ITB China and a keynote from Mr lbrahim Faisal, Minister at the Ministry of Tourism Maldives, this year's official Partner Destination…

Avis Budget Group is introducing Self-Service Kiosks at ITB China 2024. These kiosks aim to enhance the vehicle collection process for customers and are strategically positioned in major travel hubs, such as airports, allowing travellers to quickly and securely retrieve rental vehicle keys from an automated machine. This service is integrated with the Avis app,…

Since 6 May 2024, Poland Visa Application Centres in 15 cities across China have resumed operations. These centres process applications for Poland Schengen and National Visas, facilitating travel for Chinese nationals. The Embassy of Poland in Beijing will handle applications from Beijing, Changsha, Jinan, Shenyang, Wuhan, and Xi’an. The Consulate General in Chengdu will manage…

Barcelona is promoting its Cultural Regatta at ITB China this year, offering a programme of culture, art, sports, gastronomy, science and leisure to strengthen Barcelona’s connection with the Louis Vuitton 37th America’s Cup and spread the sailing buzz among people in the city. The initiative has been put together with the collaboration and input of…

ITB China News spoke with Guo Ming, Co-founder and CEO of HHtravel, about customised travel services in China and the importance of adapting to consumer requirements as well as the advantages new media channels offer agencies. Guo Ming highlighted that 2016 was arguably the "first year" of customised travel service in China, "when major travel…

Trip.com Group Chief Operating Officer highlights the importance of experiential travel for both inbound and outbound tourism Mr Xing Xiong, the Chief Operating Officer of Trip.com Group, gave an opening keynote yesterday on "Insights into the 2024 Civil Aviation Market". ITB China News spoke with him in an exclusive interview about travel trends in China and…

VEGA Hotel & Convention Center is one of the biggest 4-star hotels in Moscow, Russia, located just a 20-minute metro ride from the Red Square and Kremlin, in a picturesque area full of greenery. It has a capacity of over 1,000 rooms of different categories and just renovated the ART rooms on the highest living…

Le Méridien Maldives Resort & Spa, located in the Lhaviyani Atoll, provides a serene retreat with a focus on well-being. Guests looking for a culinary experience can enjoy farm-to-table dining at Harvest Table, which showcases fresh produce, leafy greens, and herbs sourced directly from the greenhouse. The Explore Spa, perched over a turquoise lagoon, offers…

Okura Nikko Hotels offer a diverse range of accommodations, from economy to luxury, across global locations. Each hotel possesses unique characteristics yet shares a dedication to omotenashi, the Japanese tradition of exceptional service and meticulous attention to detail. The Okura Tokyo, situated in central Tokyo, blends traditional and contemporary luxury in its 508 rooms across…

Bintan Resorts, located on the northern coast of Bintan Island, is an award-winning integrated tropical beach destination just a 60-minute ferry ride from Singapore. The resort provides various accommodation options, including luxury villas, beachfront chalets, family-friendly apartments, glamping tents, and a historic ship hotel. Guests can enjoy four designer golf courses, international MICE and sporting…

软文推广 约旦旅游局（JTB）局长阿卜杜勒·拉扎克·阿拉比亚特博士于5 月14日宣布，约旦旅游局 从传统旅游转向建立生态旅游联盟，旨 在为旅游体验带来新的视角。 在约旦政府通信部的每周新闻发 布会上，阿拉比亚特博士强调了 约旦旅游市场目前面临的挑战， 特别是由于当前的地区冲突，导 致游客数量显著减少，特别是来 自美国和欧洲的游客。他指出，尽管2024年第一季度游客数量仅下降了百分之五，收入约为12亿美元，但行业从业者受到的影响相当巨大。阿拉比亚特博士介绍了目前正在 实施的应对计划，旨在在旅游前 景不明朗的情况下为约旦拓展旅 游市场，强调约旦旅游局正在积 极努力与各国建立生态旅游联 盟。他 还强调了旅游收入对约旦经济的重要性：“2023年旅游收入达到73亿美元，是我们当地经济的支柱，提供了最高的外汇贡献比例。”他补充说，过去五六年来，约旦相关部门成功地通过增加投资、提高竞争力和服务水平提升了该国旅游行业的价值。约旦，一个拥有令人惊叹的沙漠景观、古代遗址和丰富文化的国家，正成为生态旅游的主要目的地。这个中东国家融合了自然美景和历史风貌，使其成为环保旅行者的理想之地。约旦最具标志性的生态旅游景点 之一是瓦迪拉姆（Wadi Rum）。这片受保护的沙漠旷 野被称之为月亮谷，以其壮丽的岩石地貌、广袤的沙丘和古老的岩石雕刻而闻名。游客们可以在此参加多种可持续旅游活动，如骆驼跋涉导览和在星空下的环保露营，同时还能探索了解已经 在这里繁衍生息了几个世纪的贝 都因文化。约旦生态旅游宝库中的另一颗明珠是达纳生物保护区。作为该国最大的自然保护区，达纳涵盖了从郁郁葱葱的山谷到崎岖悬崖的多样景观。这个保护区是野生动物的天堂，包括努比亚野山羊和叙利亚狼等多种濒危物种。生态旅游者可以享受步道徒步、观鸟和入住促进环保生态小屋等体验。 死海，地球上最低的点，也为游客提供生态旅游机会。其独特的富含矿物质的水质和治疗性泥浆吸引了寻求健康体验的游客。向游客介绍其环境意义和可持续旅游实践的重要性的同时，当地也有多项措施来保护这一自然奇观。 佩特拉是联合国教科文组织世界遗产，不仅因其考古奇迹而闻名，还通过佩特拉考古公园等项目推动生态旅游。该活动致力于保护该遗址的完整性，同时为游客提供低环境影响的探索方式，如由当地社区运营的徒步旅行和骡子骑行。 约旦对生态旅游的承诺进一步体现在其不断增长的生态小屋和绿色酒店数量上，通过使用可再生能源和推广当地有机美食来减少环境影响。 通过拥抱生态旅游，约旦不仅保护了其丰富的自然和文化遗产，还为当地社区提供了可持续的经济机会，确保未来的一代可以继续享受该国景观的魅力。 Stand F 37 Photo: © Shutterstock/Jordan

ADVERTORIAL From uncrowded beaches to artistic treasures, Pesaro has something for everyone. Each year Italy makes the difficult choice of deeming one of its vibrant cities as the country's "Capital of Culture," providing the chosen city a unique opportunity to showcase its original appeal during the course of one year. The picturesque city on the…

ADVERTORIAL The border town of Gorizia, together with Nova Gorica in Slovenia, will be the joint European Capital of Culture in 2025 under the banner of GO! 2025. Gorizia, a city at the centre of Europe with a Hapsburg past and witness to the struggles of the 20th century, is preparing to embark on the…

ADVERTORIAL L'Aquila, capital of the Abruzzo region, boasts a rich historical and architectural heritage. The artistic and cultural vibrancy of L'Aquila have led the city to be declared the Italian Capital of Culture for 2026. L'Aquila is full of historic wonders, including maginificent places of worship such as the Basilica di Santa Maria di Collemaggio…