A Global Showcase
of Tourism

Good morning and welcome to ITB China 2024! Following the remarkable growth in China's outbound tourism in the first half of this year, ITB China is offering the entire tourism industry the chance to take advantage of all of the opportunities this market has to offer. Whether you are a supplier who wants to nurture…

ADVERTORIAL Villa Resorts is presenting a new strategy at ITB China this year, hinging on a move away from the islands competing with each other on volume and price and towards growing earnings by creating real value for guests with fresh concepts, improved products, great service and new branding. Villa Resorts wants to help restore…

ADVERTORIAL Italy's big upcoming events, such as the 2025 Jubilee and the Milan-Cortina Olympics in 2026, stand to make an important impact on tourism To mitigate the risk of overbooking and reinforce sustainability, Italy is looking to careful flow planning, ensuring that residents’ lives are not disturbed, and that tourists enjoy a pleasant stay. Events…

The Magellan Discoverer reflects Antarctica21's commitment to excellence in small ship, boutique-style expeditions and marks an additional step in the company's efforts to serve the high-end segment of the Antarctic travel market. The cutting-edge ship is set to join the Antarctica21 fleet for the 2026-27 Antarctic season. For Antarctica21, a leader in boutique Antarctic expeditions,…

软文推广 约旦的旅游业继续闪耀，吸引着来自全球各地的游客。去年，约旦 迎来了近640万名游客，增长创下历史纪录，再次巩固了其作为中东 重要旅游目的地的地位。外国游客的强势增长证明了哈希姆王国 丰富的文化遗产、历史地标和令人叹为观止的自然景观的吸引 力 包括标志性的佩特拉、具有治疗作用的死海和迷人的瓦迪拉 姆保护区。值得注意的是，旅 业对约旦经济起着至关重要的作 用，为国内生产总值贡献了15.6%。 尽管面临地缘政治紧张局势和地 区不稳定的挑战，约旦的旅游业 仍然表现出了韧性。通过与国际 合作 伴积极合作，迅速实施安 全措施和有效的沟通策略，无 论游客是访问迷人城市还是天 然的的自然景观，约旦都确保 他们有一个安全而友好的环境 2024年年初，约旦旅游业显示出 复苏迹象。游客对约旦的旅行 兴趣的增加，再加上成功举办 马拉松沙漠赛和满月马拉松等 体育赛事，表明了该国旅游业 正积极发展。值得注意的是，这些活动的参与 度高涨 显示出国际游客对访问 约旦的持续兴趣此外，该地区游客的增加进一步支持了旅游业复苏，证明约旦作为一流旅游目的地的吸引力仍然存在。随着约旦旅游业继续蓬勃发展，该国及其旅游业工作者致力于提供无与伦比的体验，并与全球游客建立持久的合作关系。 探索约旦的隐秘宝藏 除了壮观的佩特拉和死海景观，约旦还提供了一系列隐藏宝藏等待游客的探索。阿杰隆森林保护 区是位于约旦北部的一片宁静的 自然保护区，以其郁郁葱葱的绿 色、徒步步道和多样化的野生动 物而闻名。达纳生物圈保护区位 于约旦南部，拥有令人惊叹的风 景、古老的遗址以及生态旅游和 徒步旅行路线。 瓦迪穆吉布被称为约旦的大峡谷，提供穿越狭窄峡谷、瀑布和令人惊叹的自然风景的冒险徒步旅行。杰拉什是一个古老的城市，以其保存完好的罗马遗址而 闻名，拥有可以追溯到几千年前 的古老柱廊街道、庙 和剧场。 而卡拉克则是该地区最大的十字 军城堡之一，拥有丰富的历史和 令人印象深刻的建筑，为了解 约旦的中世纪历史提供了参 考。 STAND F 37 © Scuba Diving © Shutterstock /…

Hosted by the Georgian National Tourism Administration, Georgia's 81 square metre pavilion at ITB China this year highlights the diversity of its tourism landscape, embracing nature, a rich cultural heritage, culinary arts, 8,000 years of winemaking history, outstanding nightlife, and genuine hospitality. Georgia’s 18,000-foot mountain peaks, ancient wine country, Black Sea coast, stunning cathedrals and…

ADVERTORIAL The Ritz-Carlton Bahrain is presenting its unique luxury offer at ITB China 2024, with a wide range of options and experiences to choose from Situated on the idyllic shores of the Arabian Gulf, The Ritz-Carlton Bahrain aims to transcend the boundaries of traditional hospitality, offering Chinese travellers a harmonious blend of luxury, sophistication, and…

Carl Wen, Director of Event Planning at the National Sales Department, Amway (China) spoke with ITB China News about the company’s vision for MICE tourism  For the past 29 years, Amway has been organising two or three overseas seminars annually. As of December 2023, over 200,000 marketing personnel had participated in 60 sessions of marketing…

The Maldives is ITB China's Official Partner Destination this year, presenting a full tourism offer of natural beauty and rich cultural traditions ITB China News spoke with Ms Fathmath Thaufeeq, CEO & Managing Director of MMPRC/Visit Maldives, about what the destination is presenting at the show, how this goes beyond sea, sand and sun, and…

ADVERTORIAL Established in 1932, EGYPTAIR has become the first airline in the Middle East and Africa and the seventh in the world to join IATA. The historic international airline is presenting its offer to visitors at ITB China this year. 21 years ago, EGYPTAIR made its first flight to Beijing, playing a pivotal role in…

The airline's expansive reach across China includes direct services and additional destinations through strategic codeshare flights, offering seamless connectivity to travellers. Operating from eight of the country's major gateways—Beijing, Shanghai, Guangzhou, Hangzhou, Chengdu, Chongqing, Xiamen, and Hong Kong—Qatar Airways is not only transforming international travel from China, but also connecting continents. With the airline's global…

Amadeus has announced the acquisition of Voxel, a leading provider of electronic invoice and B2B payment solutions for sellers, hotels, and other members of the tourism industry. This move will complement Amadeus’ payments business, Outpayce, by enhancing its existing travel sellers’ product suite while expanding into the hospitality segment. The addition of Voxel solutions to…

HeyTrip, established in 2007, is a digital technology-driven Internet travel technology company headquartered in Guangzhou, providing distribution services for global hotels, cars, and flights. HeyTrip's mission is to "break the boundary of efficiency" via digital technology, building a global travel interconnected data cloud platform and providing an end-to-end, one-stop digital solution for global travel products.…

Sarawak, Malaysia's largest state, is positioning itself as the premier entry point to Borneo with its "Gateway to Borneo" campaign at ITB China 2024 Located on the island of Borneo, Sarawak boasts a variety of unique attractions ranging from UNESCO World Heritage sites to world renowned music festivals. Sarawak is positioning itself as the Gateway…

ITB China News sat down with Alessandra Priante, the newly appointed President of the Italian National Tourist Board (ENIT) to discuss the changing priorities of Chinese tourists and ENIT's goal to diversify destinations and promote year-round tourism For the recently appointed President of ENIT, the Chinese tourism market holds huge potential and she expects the…