Mapping the Future
of Travel

Scroll to read the Day 3 Edition 📰

Magical Kenya makes big splash with natural wonders

Kenya is sharing its sustainable approach to tourism with the travel industry at ITB Berlin 2023 Making her debut at the trade show, Kenya's Cabinet Secretary - Hon. Peninah Malonza, outlines the country's tourism vision in an exclusive interview with ITB Berlin News. You are visiting ITB Berlin 2023 for the first time in your…

Seychelles leaves visitors with more than a souvenir to take home

The islands aim to create a "home away from home" for all travellers and promote service excellence through the hospitality campaign "Lospitalite". Visitors are invited to discover the Seychelles' beautiful history and international heritage at ITB Berlin 2023. The Seychelles Islands, scattered off the East coast of Africa, boasts a melting pot of diversity where…

Uganda listed among the best destinations to visit in 2023

Uganda is back at ITB Berlin with great news: the destination was recently listed in CNN’s “Where to travel in 2023: The best destinations to visit” feature, which spotlights destinations across the globe with travel offerings that are trending upwards.   There has been noticeable growth with Uganda’s travel offerings, as recognised by a new feature…

Together we will master the transformation

Hello and welcome to the third and final day of ITB Berlin. We have brought members of the tourism and travel industry from all over the world together under one roof at Messe Berlin and the result has been fantastic. With Georgia, our official host country, leading the charge, we are here to master the…

Pura Vida in Costa Rica is the new luxury!

ADVERTORIAL Costa Rica is redefining the meaning of true luxury in the tourism sector with its wide range of nature and adventure tourism products. The term "luxury" has for a long time been associated with material objects, but this has changed. Today, spending quality time with family and friends, health, security and escaping from everyday…

South Africa shares story with the world

Speaking during its ITB Berlin press conference, Nomasonto Ndlovu, COO of South African Tourism presented the country’s tourism rebound, which is being showcased throughs its Live Again campaign.  Ms. Ndlovu began by praising ITB Berlin for providing a platform to reintroduce South Africa on a global stage. “This is a perfect opportunity for us to…

What makes South Africa stand out all year round

ADVERTORIAL South Africa hits all the right notes for European travellers looking for their next adventure. Whether the reason for travelling is escaping the day to day, discovering new places, finding inspiration, spending quality time with friends or family, or simply having a good time, South Africa has all bases covered. Getting there...Most flights from…

Georgia’s natural beauty is on full display at ITB Berlin 2023

The country's national parks and UNESCO World Heritage Sites have placed Georgia among top nature tourism destinations ADVERTORIAL Travellers can discover Georgia's rich natural diversity by visiting its numerous national parks, reserves and protected areas. The country boasts 14 strict nature reserves, 14 national parks, 26 managed reserves, 40 nature monuments, 5 protected landscapes and…

How NFTs and the metaverse are shaping customer experience

Amanda Du Jing, head of e-commerce for Penta Hotels, delivered a hard-hitting conference entitled “Metaverse and NFTs - How do hotels enter the Web3 era?” on the eTravel stage in hall 6.1 as part of the eTravel Track series.  Amanda Du Jing began her talk by asking: what opportunities does the web 3 space offer…

The world has been waiting for the return of Chinese travellers

ITB Berlin News speaks with Ray Chen, CEO of Accommodation Business at Trip.com Group and member of the ITB Buyers Circle, in an exclusive interview. He describes how travellers' behaviour has changed and what trends we can expect in this new travel era. How has the pandemic impacted travellers’ behaviour and preferences? As a group, we…

World-leading climate expert answers critical questions on responsible tourism and how to master it

Professor Hans Joachim Schellnhuber, Director Emeritus of the Potsdam Institute for Climate Impact Research, paints a picture of a more sustainable future at ITB Berlin 2023 The renowned professor is gracing the stage at the world's biggest travel trade show this morning, addressing a critical question for tourism: "Can we preserve the world while enjoying…

Middle East world’s best performing tourism region in 2022

The Middle-East enjoyed the strongest relative increase with arrivals climbing to 83% of pre-pandemic numbers, according to the UNWTO. Africa also bounced back in 2022 with arrivals reaching 65% of 2019 levels. The Middle East's strong rebound was driven by a number of key events. After being postponed, Expo2020 finally took place in Dubai from…

Jordan promotes its culture of “living together” at ITB Berlin 2023

The kingdom has also taken a number of steps to stimulate its tourism industry and welcome back visitors. Jordan has made a number of strategic moves with the aim of recovering its pre-pandemic, 2019 tourism figures (5.36 million arrivals). To attract visitors, the Kingdom halved the VAT rate and the service charge on tourist-related products…

Casablanca reinvents the art of hosting MICE events

Casablanca is an ideal location for MICE combined with a cultural experience as it blends influences from the east and west while offering premium infrastructure and accommodation. Casablanca: Behind the mythical name hides a contemporary bustling metropolis perfect for MICE events. The Casablanca-Settat region - exhibiting at the Moroccan stand at this year's ITB Berlin…

Oman offers rare chance to connect with authentic Arab world

Aryaf Jibreen Tourism is showcasing the magic of Oman at ITB Berlin 2023 with its diverse landscapes, rich history and vibrant culture. The captivating destination is known for its natural beauty including the dramatic Hajar Mountains that extend for 700km along the northeastern coast. Here, visitors can enjoy stunning views from the top of Jebel…

Enjoy the castle and gardens of Potsdam

To escape the hustle and bustle of Berlin's city centre, jump on the S-Bahn and spend a day in Potsdam The former Prussian royal estate in Potsdam, only 20km from the capital, boasts several palaces and retains its 18th century classical atmosphere. Park of Sanssouci Whether rain or sunshine, the 300-hectare Park of Sanssouci is…