March 5, 2024

ITB Berlin—where business thrives

Good morning, ITB Berlin attendees! As we embark on Day 3, the final day of ITB Berlin 2024, it’s inspiring to reflect on the moments we’ve shared so far, the knowledge we’ve exchanged, and of course, the business we’ve conducted. This year’s event has truly underscored ITB Berlin’s reputation as the premier hub for the global travel industry in terms of making connections and setting the stage for future collaborations.

Yesterday, the show floor was a vibrant marketplace of ideas and partnerships, with countless business meetings unfolding in every corner. The ITB Buyers Circle stood out as a productive networking environment, offering unmatched opportunities for buyers and sellers to connect and explore synergies. I highly encourage you to read our exclusive interview on page 14, with Jenny Oberhaus from Hotelbeds (HBX Group), one of our Buyer’s Circle membres.

Today, we invite you to enjoy our conference lineup, designed to provide actionable insights and forward-looking perspectives on the travel industry. It’s a real opportunity to gain inspiration from thought leaders and innovators who are shaping the future of our sector.

As we look ahead, remember that the conclusion of ITB Berlin tonight does not mean the end of our journey together. The ITB network and the vibrant community it supports exists all over the globe, all year round. Mark your calendars for ITB China in Shanghai from 27-29 May, ITB India in Mumbai from 11-13 September, and ITB Asia in Singapore from 23-25 October. Each event promises unique opportunities to foster new relationships, explore emerging markets, and continue the conversations that have been started here in Berlin.

Let’s make this final day at ITB Berlin 2024 the best one yet. Engage fully, connect deeply, and prepare for the exciting path ahead in the global travel industry. The future is bright, and we are shaping it together.

Thank you for making ITB Berlin 2024 a resounding success. Here’s to continuing our journey across the globe, one connection, one meeting, and one innovation at a time.