March 5, 2024

Thursday 7 March 2024: TODAY’S HIGHLIGHTS

Today is the last day of ITB Berlin 2024, and your last chance to fit in as many conferences, round tables and events as possible! Explore our handpicked list of what’s on today to make the most of your ITB Berlin experience.

Future Work Track
10:40 – 11:50
Hall 3.1 Green Stage
Resolving the Mismatch: Current and Future Skills Needs in Tourism
Get a glimpse into the latest research on skill gaps and future requirements from Bréda University and PANTOUR. Collaborate with industry leaders in a solution-focused panel to drive your organisation’s talent development forward.

Future Work Track 
11:50 – 12:40
Hall 3.1 / Green Stage
Leading the Change: Corporate Culture in Future Workforce
How can we address the challenges of sustainability, technological shifts, and political volatility? By cultivating an adaptive corporate culture. Engage with Trigema CEO Bonita Grupp, Ms Eliza Reid, and industry leaders for strategies on fostering innovation and change readiness. 

eTravel Track
12:20 – 12:45
Hall 6.1 / eTravel Stage
Transportation Taking a Turn – The New Technologies in Ground and Sea Transportation
Step into the fast lane of innovation, where the latest tech is reshaping ground and sea journeys. This session promises a glimpse into the exciting future of travel. 

eTravel Track – Digital Destination Track
14:30 – 15:10
Hall 6.1 eTravel Stage
Neue Räume für digitale Innovationen: Knowledge Graph, und nun? Das bringt Open Data wirklich (in German only)
Unpack the power of open data and explore the cutting-edge of digital innovation. Don’t miss this deep dive into the world of knowledge graphs.

Hospitality Track
16:15 – 17:45
Hall 7.1b / Blue Stage
Co-creating FutureHotel Scenarios – Interactive Session
Head to ITB’s Blue Stage to engage with Fraunhofer IAO researchers and imagine and develop the hotels of 2050 through scientific foresight. This collaborative workshop invites you to explore and expand upon future scenarios, unlocking the potential of Europe’s hospitality industry. 

Responsible Tourism Track
16:20 – 17:00
Hall 7.1a / Orange Stage
The Right Message in Tourism: Making Genuine ESG Claims
Join a panel of experts as they expose the realities of greenwashing and guide listeners towards authentic and responsible marketing in tourism. Level up your understanding of sustainable practices and genuine social responsibility in the travel industry.

Responsible Tourism Track 
17:00 – 17:45
Hall 7.1a / Orange Stage
Radical Change(s) in Tourism: Are we drastic enough?
Don’t miss this opportunity to explore boundary-pushing solutions in the industry. Experts will assess the feasibility and impact of transformative strategies, aiming to foster industry collaboration for a sustainable future. 

Photo: © Messe Berlin GmbH