TOURISM IN
TRANSITION

HOW INDUSTRY LEADERS, DATA, AND INNOVATION ARE RESHAPING TRAVEL'S IMPACT
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Dailynews

Saba Estate wows at HOME OF LUXURY by ITB

Visitors at the exclusive hall are invited to book a one-on-one meeting with the team behind the award-winning villa in Bali Discover the height of luxury at Saba Estate, nestled within the…
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Fichtel Mountains reveals action packed 2023 calendar

If this horseshoe-shaped mountain range was not already on travellers’ radars, that will surely change in 2023, with the region presenting a wide range of engaging activities and anniversaries at ITB Berlin. …
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Argentina grows nature tourism segment with new Natural Route

Camping under the stars and walking along glaciers are just some of the activities on Argentina’s new Natural Route programme, which was showcased during a presentation at the destination’s ITB stand yesterday. …
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Antwerp’s museum of fine arts presents grand collection at ITB Berlin after full renovation

One of the most spectacular fine art museums in Europe, the KMSKA (Royal Museum of Fine Arts Antwerp) reopened its doors after 11 years of construction. Its spectacular collection will be on…
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LGBTQ+ travel is increasingly important factor for tourism strategy, survey shows

The LGBTQ+ market generates between 7% and 10% of all travellers around the world. Taking care of LGBTQ+ travellers therefore remains an important part of any tourism marketing strategy. According to research…
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Viva Cruises focuses on wellness as spectacular new ships set sail in January

While many remain in hibernation during the winter months, Viva Cruises is heading out onto the river for the start of the new season as the world’s only tour operator to offer…
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Oceania Cruises debuts two new vessels for an increased luxury experience

The company’s new Vista vessel promises to offer a unique luxury experience, including personalised service with two staff members for every three guests. Vista’s maiden season, beginning in May 2023, is already…
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Norwegian Cruise Line expands destination portfolio with immersive itineraries

After a successful first season in Namibia and South Africa, Norwegian Cruise Line is giving guests at ITB Berlin a glimpse into the future.  In December 2022, Norwegian Jade became the first…
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Take a stroll down Berlin’s glamourous Unter den Linden avenue

Visitors can discover Unter den Linden, one of Berlin’s most famous historical avenues, which runs from the Brandenburg Gate to the Humboldt Forum Unter den Linden AvenueIts name in German means “Under…
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Discover South Africa – an exciting destination for unique experiences

ADVERTORIAL South Africa is back at ITB Berlin with its sensational new “Live Again!” campaign. Attendees are invited to experience the country with all their senses by sampling the excellent gastronomy and…
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Explora Journeys announces enriching destinations in northern Europe

The luxury brand has announced its latest destinations for Explora I, the first of up to six luxury ships to join its fleet. Guests can choose between eight individual voyages as part…
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ITB Berlin News – DAY 2 Edition

The best way to weather the perfect storm In the midst of a perfect industry storm, ITB Berlin NOW this year has become a guiding light. Proof of the fact that industry…
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Innovation, collaboration and adaptation – Indonesia’s recipe for tourism recovery

Exclusive Interview: Minister of Tourism and Creative Economy of the Republic of Indonesia, Sandiaga S. Uno Sandiaga S. Uno was recently appointed as Indonesia’s Minister of Tourism and Creative Economy. We began…
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Daily briefing by David Ruetz, Head of ITB Berlin NOW

Welcome to day two of the show … and what is an absolutely exceptional ITB Berlin NOW Convention. Today, the ITB Berlin Marketing and Distribution track awaits you. Topics will include digitalisation,…
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2020/21 TO DO awards announced

Equality and social responsibility under the spotlight at ITB Berlin NOW The winners of this year’s (and last year’s) editions of the TO DO Awards have been announced at ITB Berlin NOW.…
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Opening Press Conference

ITB Berlin NOW centres on restarting the industry and fostering ideas for recovering post-crisis The digital edition of the World’s Leading Trade Show has kicked off at itb-now.com. With an innovative format…
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Wadden Sea – UNESCO World Heritage on our doorstep

Featured article The Wadden Sea is the largest tidal flats system in the world, where natural processes proceed largely undisturbed. It extends along the coasts of Denmark, Germany and the Netherlands. We…
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Taking the Philippines towards a more sustainable and responsible tourism model

The nation of the Philippines is working towards a “restart” of tourism Post Covid-19 in a positive light. The opportunity is being seized to advance Philippines tourism towards a more sustainable and…
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Greece’s tourism minister optimistic for 2021 season

Greece is eying the 2021 season with confidence. “We are more than optimistic. We are ready to welcome international travellers,” Greece’s Minister of Tourism, Harry Theoharis said in a press conference at…
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Tunisia: expecting a great year for tourism again in 2022

Tunisia’s Minister of Tourism and Handicrafts, Habib Ammar, talked about the evolution of the tourism sector in his country during a live press conference at ITB Berlin NOW. According to the minister,…