ITB Berlin News:



LGBTQ+ travel is increasingly important factor for tourism strategy, survey shows

The LGBTQ+ market generates between 7% and 10% of all travellers around the world. Taking care of LGBTQ+ travellers therefore remains an important part of any tourism marketing strategy. According to research…

Munich, a first presence at ITB Berlin’s LGBTQ+ Tourism Pavilion

Munich has been a permanent feature at ITB Berlin for decades. But this year, for the first time, Germany’s third biggest city is present inside the LGBTQ+ Pavilion. “Our new city administration…

Malta highlights EuroPride at ITB Berlin

Malta’s capital Valetta will host the EuroPride 2023, an event which puts the Mediterranean Island under the spotlight. “It is very important to us as we have a tradition of tolerance. The…