March 2, 2023

Discover South Africa – an exciting destination for unique experiences

ADVERTORIAL

South Africa is back at ITB Berlin with its sensational new “Live Again!” campaign. Attendees are invited to experience the country with all their senses by sampling the excellent gastronomy and entertainment at its brightly coloured stand in Hall 21b.

ITB Berlin News speaks to Nomasonto Ndlovu, COO of South African Tourism, about what to expect from its presence at this year’s show.

What makes South Africa such an appealing destination for travellers?
South Africa is a country with an array of tourism experiences and offerings.  The country has wide open spaces, scenic landscapes and really warm and welcoming people. One can enjoy the best safari experience, a wide range of culinary offerings and experiences ranging from adventure to relaxation.

What are you presenting at ITB Berlin 2023?
South Africa will be highlighting the country’s wide offering including sustainable products and some new and exciting products catering for a variety of traveller preferences.  We will also be showcasing some SMME products including Evo Trak Quad Safari, Zilko Travel & Tours, Ubizo Events and Tours, and Mbombela Experience.

How has the country’s travel and tourism industry performed over the past year and what are your predictions for 2023?
Between January and December 2022, arrivals to South Africa increased by 6.9% reaching close to 5. 7 million arrivals over the same period in 2021. The sector recovered at 37% of 2019 pre-pandemic levels. Overall, forward bookings to the country from January to December 2022 are up by 45.5% compared to the same period of last year. The top forward bookings were from Europe and the Americas.

What are South Africa’s inbound markets and how have these changed over the past few years?
The African continent delivers close to 80% of the total arrivals to the destination. Our top overseas markets are UK, Germany and the US.

Hall 21 B / Stand 210
South Africa
© South African Tourism