ITB China has announced that Trip.com Group will be the Official Travel Service Partner for this year’s show, which is being held from November 24-26 in Shanghai, with a virtual extension from November 8 to December 31.
Trip.com Group is one of the leading online travel service providers with global travel brands under its umbrella providing hundreds of millions of travellers worldwide with accommodation reservation, transportation and attraction ticketing, vacation and tour packages, and corporate travel management services.
Trip.com Group’s engagement at ITB China 2021 will include on-site activities, sharing its latest market knowledge and forecasts at the ITB China Conference sessions, and networking opportunities by co-hosting the ITB China Cruise Night for the fourth consecutive time, which this year will take place on the evening of November 24.
Jane Sun, Chief Executive of Trip.com Group, said: “I am very excited to attend ITB China in person this year. It has been a while, but it is wonderful to be able to meet up with industry partners again.
“While the pandemic has brought global travel to a standstill, we are working together at full speed toward travel recovery. ITB China 2021 will provide the travel industry with a trusted platform for personal encounters and successful business again. I can’t wait to see you all in Shanghai again soon.”
As one of Trip.com Group’s flagship events, the 2021 Asia-Pacific Corporate Travel Summit will be held concurrently to ITB China on November 24 in Shanghai, discussing future development of the business travel eco-chain, together with high-value corporate customers, airlines, hotels, MICE companies, travel payment and expense management companies.
The event is also the Corporate Travel Event Partner of ITB China 2021. Senior executives from Trip.com Group Corporate Travel will join the discussions of the ITB China 2021 MICE and Business Travel Conference sessions, which will take place on November 25. This cooperation will provide attendees of these two events with more business opportunities and insights from a broader industry perspective.
Ms Sun says Trip.com Group maintains close attention to the development of China’s domestic travel market, sharing insights with the industry and supporting partners to evolve along with consumer trends.
“The China Traveler’s Forum (CTF), one of the global travel group’s most important annual events in China, has helped domestic destinations enhance their cultural tourism offering through cooperation with local governments since its establishment in 2014,” said Ms Sun. “This year, the International Travellers’ Forum conference, for overseas markets, was launched, with Trip.com Group hosting an International Traveller’s Form and Travellers’ Night Festival in Sanya.”
At the end of the year, Trip.com Group will also host its annual Traveller’s Forum Gala conference, which Trip.com Group says should exceed 200,000 participants.