NEW BRAND LAUNCHED BY HARD ROCK HOTELS
Hard Rock Hotels have introduced a new hotel brand with the launch of Reverb By Hard Rock in downtown Atlanta.
The new hotel concept is designed to be an “energetic cultural hub for connection, creation and inspiration among music fans, locals, and travellers alike”.
Located adjacent to Atlanta’s Mercedes-Benz Stadium, Reverb Downtown Atlanta marks the first opening, with additional properties slated to open in major US cities in the next two years.
Reverb by Hard Rock is described as a new select service hotel designed for the modern music lover; a sanctuary for the eclectic, a place where fans meet and experience a melting pot of music culture. The hotel features a modern, urban design package, traveler-friendly integrated technology and programming focused on local music, food and lifestyle.
In an effort to curate experiences outside the hotel and engrain guests into the local communities, REVERB also introduces its City Guides, all of which will be unique to each locale and curated by local musicians who know their city best.
“Our guiding principle when ideating around Reverb was fostering social connections and providing a multitude of spaces for our diverse range of guests to express themselves and their passions for creativity and exploration,” said Jim Allen, Chairman of Hard Rock International. “Through our extensive research, we understand the modern traveler is hungry for opportunities to connect with new people and encounter a melting pot of cultures and experiences. To meet those aspirations, we crafted a unique hotel brand that is the ultimate sanctuary for the dynamic needs of today’s travellers, but also has a clear Hard Rock feel to it through music.”
With 195 rooms, 11 floors, dynamic common areas and excellent views of the Atlanta skyline and Mercedes-Benz Stadium from the RT60 Rooftop Bar, Reverb Downtown Atlanta is an ideal hangout for travellers looking to get a taste of a new city from the perspective of a local.