The World’s Leading Travel Trade Show has released details of its new hybrid concept, as ITB Berlin is set to run a live event from 9 to 13 March 2022 in the German capital.
Organisers of the event whose success story spans more than 50 years have announced they are planning an in-person edition of the event to which virtual elements will be added. As part of a three-phase trade show concept, the run-up will consist mainly of matchmaking and appointments.
During the actual event, ITB Berlin will provide a platform for business, networking, content and dialogue, and with its physical and hybrid trade show stands, will create a setting for successful participation in the event. After ITB Berlin, over a period of one to two days, the virtual Business Days will round off the concept with virtual appointments and livestreams.
As early as February 2022, access will be available to a virtual trade show platform where exhibitors, trade visitors and the media can make advance contact and find relevant content. The focus of the World’s Leading Travel Trade Show will be on Saxony, the Official Partner Destination, which at 6 pm on Tuesday, 8 March 2022 — the eve of the event — will open ITB Berlin with a festive gala at the CityCube Berlin, which will also be livestreamed.
On Wednesday, 9 March, the Berlin Exhibition Grounds will open their doors to exhibitors, trade visitors and the media, observing the latest hygiene rules and a safety concept which ITB Berlin will coordinate with the local authorities. On Saturday 12 and Sunday 13 March, anyone from the Berlin/Brandenburg region with a lust for travel is also invited to the display halls where they can get ideas and inspiration for their next holidays.
Remote trade show stands and the Digital ITB Business Days supplement the hybrid trade show experience
Anyone wishing to attend ITB but unable to be in Berlin due to travel restrictions can join ITB Berlin live during the event by booking one of the new remote hybrid trade show stands through the Messe Berlin subsidiary CSG. Additional information is available here: www.mb-capital-services.de/en/
Alternatively, in the week after ITB Berlin, the virtual ITB platform will host one to two special Digital ITB Business Days, enabling exhibitors and buyers to meet at a technically user-friendly virtual trade show, where they can meet the appointments they were unable to at the live event.
“With ITB Berlin NOW we were able to offer the industry a sophisticated alternative format during the interim in spring 2021“, said David Ruetz, head of ITB Berlin. “However, it also became clear to us all that, as we know, nothing can compare with a face-to-face meeting. It therefore gives us all the more pleasure to physically welcome the global travel industry back to Berlin in 2022. Our expanded virtual formats featuring live-streaming and the Digital Business Days will take the show to a new level by combining the best elements of the physical and virtual world.”
Early Bird rates for exhibitors until 15 September 2021
ITB Berlin will announce ticket prices for trade visitors and the public during Q3. Exhibiting companies can take advantage of a one-time Early Bird Recovery Rate equal to 10% on the stand rental fee. This is valid from the official opening of stand applications (probably early August) to 15 September 2021 and applies to the standard (basic) price for a row stand equal to EUR 205 plus VAT.
From 16 September until the registration deadline, all exhibiting companies who had previously officially registered for ITB Berlin 2020 and 2021 will receive a so-called Loyalty Rate, which at EUR 201 is equal to the standard (basic) 2020 price for a row stand. The price of a Communication Package per exhibitor and co-exhibitor is EUR 109 plus VAT and comprises an entry in the exhibitor directory of ITB Berlin 2022 and optional participation in the Digital Business Days. The cancellation deadline is very fair, allowing exhibitors to withdraw their stand registrations by 30 November 2021 free of charge. Full details are also available at www.itb.com.
Video: The Road to ITB Berlin 2022