After a soft launch at the end of 2020, Preferred Hotel Group has now officially launched Beyond Green, a hospitality brand dedicated to helping global citizens make travel a force for good.
Beyond Green officially launched on April 14 as a curated guide for travellers seeking a more purposeful way to explore the world.
Featuring a global portfolio of 27 hotels, resorts, and lodges that exemplify sustainability in action, the new brand has been unveiled as part of Preferred Hotel Group – the family-owned company that manages and operates other consumer travel brands including Preferred Hotels & Resorts, Historic Hotels of America, and Historic Hotels Worldwide. Debuting at the onset of a new era of travel in which protecting nature, benefitting local communities, and celebrating cultural diversity has taken centre stage, this forward-thinking brand invites travel advisors to discover and plan adventures for their clients that align with sustainable travel values and aspirations through a variety of intuitive platforms, tools, and experiences. These include a new common GDS chain code – LE; a dedicated brand website; storytelling via its @StayBeyondGreen social media accounts; exclusive benefits through I Prefer Hotel Rewards; and a limited-time “Journeyer’s Pick Package”, offering a 3% bonus on top of the standard 10% agency commission.
“Today’s travellers are craving connectedness and renewal, and with this comes a new and profound sense of responsibility for taking care of personal and planetary health and well-being,” said Lindsey Ueberroth, CEO of Beyond Green and its parent company, Preferred Hotel Group. “The travel advisor community has always given their clients endless reasons to continue to Believe in Travel, more so than ever in the past year. As we look forward to new opportunities and possibilities, advisors will play a critical role in helping travellers live out their wanderlust daydreams in a way that prioritises holistic sustainability practices.”
The brand’s new website features highly curated visual content of each member property and the experiences they offer, along with vivid stories about the world of sustainable travel through its Good Stories blog, where novel content, tips, and advice will be added on a continuous basis. The brand also invites travellers to engage in daily dialogues about sustainable tourism, inspiring travel experiences, and best practices for being informed global citizens on social media by following its newly launched Facebook, Instagram, and LinkedIn channels and #StayBeyondGreen and #TravelGently online conversations. To help build Beyond Green as a compelling, dynamic, and user-friendly platform, Preferred engaged two external consultants to bring the brand to life. Robert Louey Design was retained for the brand framework, narratives, and storytelling, including the image and identity for the overall brand look and feel, while Spherical was brought on to develop Beyond Green’s digital identity with the new consumer-facing website and social media.
With plans for steady, thoughtful growth, Beyond Green celebrates its official launch in collaboration with 27 inspiring member properties that each take a unique and genuine approach to hospitality while representing sustainable tourism leadership through actionable, measurable efforts:
· Americas – andBeyond Vira Vira (Pucón, Chile); Arenas Del Mar Beach Front and Rainforest Resort (Manuel Antonio, Costa Rica), Bentwood Inn (Jackson Hole, Wyoming, USA); Blancaneaux Lodge (Mountain Pine Ridge, Belize); Carneros Resort and Spa (Napa Valley, California, USA), Cavallo Point (Sausalito, California, USA); Islas Secas (Gulf of Chiriquí, Panama); Post Ranch Inn (Big Sur, California, USA); Ted Turner Reserves Vermejo (Raton, New Mexico, USA); The Ranch at Laguna Beach (Laguna Beach, California, USA); Turtle Inn (Placencia, Belize)
· Europe – Aristi Mountain Resort (Zagori, Greece); Ashford Castle (Co. Mayo, Ireland); Borgo Pignano (Tuscany, Italy)
· Africa – andBeyond Bateleur Camp (Masai Mara National Reserve, Kenya); andBeyond Mnemba Island (Zanzibar, Tanzania); andBeyond Sossusvlei Desert Lodge (Namib Desert, Namibia); Bushmans Kloof (Western Cape, South Africa); Wilderness Safaris Bisate Lodge (Volcanoes National Park, Rwanda); Wilderness Safaris DumaTau Camp (Linyanti Wildlife Reserve, Botswana); Wilderness Safaris Hoanib Skeleton Coast Camp (Kaokoveld, Namibia); Wilderness Safaris Linkwasha Camp (Hwange National Park, Zimbabwe); Wilderness Safaris Mombo Camp (Okavango Delta, Botswana); Xigera Safari Lodge (Okavango Delta, Botswana)
· Asia – InterContinental Bora Bora Resort & Thalasso Spa (Bora Bora, French Polynesia); The Brando (Tetiaroa, French Polynesia); Three Camel Lodge (Gobi, Mongolia)
Travel advisors and their clients are invited to access more information on Beyond Green, its three key pillars of sustainable tourism, and its member properties, and book authentic, luxury travel experiences around the world by visiting StayBeyondGreen.com.
Photo – top of page: IHG Bora Bora Resort & Thalasso Spa