VOCO – IHG’S “TRENDY” LUXURY BRAND ARRIVES IN SOUTH KOREA
IHG Hotels & Resorts and Seraphim Development have announced a landmark partnership to sign the first voco hotel in South Korea.
IHG Hotels & Resorts said the new-build 280-room urban resort voco Pyeongtaek City will also be the first premium international hotel brand in Gyeonggi-do province when it welcomes guests in 2023.
This marks the latest milestone for IHG’s premium brand, which was launched in 2018 and quickly reached 50 signed and open hotels in more than 20 countries, marking IHG Hotels & Resorts’s fastest-ever global expansion.
Serena Lim, Vice President, Development, South East Asia and Korea at IHG Hotels & Resorts, said: “We are delighted to sign our first voco hotel in South Korea, adding to our existing portfolio of nine hotels in the country. South Korea is an important market for IHG and a key focus of our expansion plans in South East Asia & Korea post-pandemic.
“With the global power of the IHG systems and enterprise delivered by a strong team on the ground, we look to grow in some wonderful city and resort locations across the country.”
The brand’s signature “voco Life” concept will be featured strongly, with the hotel offering the city’s only rooftop pool with a 360-degree view of Godeok city and the Ansung River. Facilities at voco Pyeongtaek City will also include a restaurant, lounge and bar, fitness centre and 1,300 square metres of meeting space.