IHG HOTELS & RESORTS LAUNCHES ITS NEW LUXURY & LIFESTYLE BRAND: VIGNETTE COLLECTION
IHG Hotels & Resorts have announced the Vignette Collection as their new luxury & lifestyle brand, with hotels in Australia and Thailand the first to join the collection.
Vignette Collection becomes the sixth addition to IHG’s brand portfolio in the past four years, taking it to 17 in total across nearly 6,000 hotels in more than 100 countries.
Keith Barr, Chief Executive of IHG Hotels & Resorts, says IHG’s Vignette Collection will give owners of world-class independent hotels the opportunity to retain their distinctive identity, while benefitting from IHG’s global scale, Luxury & Lifestyle expertise and IHG Rewards loyalty programme.
“Our new Vignette Collection gives IHG a compelling way to welcome world-class independent hotels into our brand family, combining each property’s distinctive identity with the power of our global scale,” said Mr Barr. “As our first hotels in Australia and Thailand both showcase, each property is as unique as the next, and all will be endorsed by IHG’s trusted reputation for quality.”
Mr Barr says IHG has been been strategic with the enhancements it has made to its Luxury & Lifestyle portfolio in recent years, which, at more than 400 hotels and 100,000 rooms, is the second largest in the industry.
“We’ve built on the heritage and global success of our InterContinental brand, with the rapid international expansion of Kimpton and Hotel Indigo, and acquisitions of Six Senses and Regent,” said Mr Barr. “We expect to attract more than 100 Vignette Collection hotels in 10 years, and the brand will be key to delivering our ambition of industry-leading net rooms growth.”
Among the first hotels to join IHG’s Vignette Collection will be Hotel X, a five-star hotel, dining and lifestyle destination in the centre of Brisbane’s Fortitude Valley in Quensland, Australia
Thailand’s vibrant Pattaya Aquatique hotel will also be one of the first hotels to join the Vignette Collection. Working in collaboration with Thailand’s leading integrated lifestyle real estate group, Asset World Corporation Public Company Limited, the hotel is based in Pattaya’s Aquatique district, the city’s first iconic lifestyle destination.
Wallapa Traisorat, Chief Eexecutive and President of Asset World Corporation Public Company Limited, said: “We feel honoured to be the first partner in Asia and one of the first globally to launch a hotel under IHG Hotels & Resorts’ new Vignette Collection. With the backing of IHG’s global systems and support, we are confident that our unique hotel, located in the vibrant and lively beachfront destination of Pattaya, The Aquatique, will appeal to all travellers seeking inspirational and exceptional experiences.”
The Vignette Collection
Whether it’s a city haven, sun-kissed resort, or beyond, IHG says its Vignette Collection will provide one-of-a-kind stays, with each hotel serving up a distinct service style and character.
Owners of independent hotels and small chains are increasingly attracted to the opportunity to benefit from the scale, expertise and investment of a global hotel brand leader such as IHG.
Alongside the significant owner benefits, IHG said Vignette Collection will meet the needs of travellers seeking exciting independent stay experiences, and provide a greater choice of outstanding destinations to earn and spend loyalty points.
“Nowhere is this more sought after than in Luxury & Lifestyle, where the desire for distinct experiences and unique service is permanent, said Mr Barr said. “Seamless conversions of high-quality, unique independent luxury and lifestyle hotels and small portfolios will further fast-track IHG’s growth in a market worth more than €84.8 billion and where more than 1.5 million rooms globally are currently independent. Over the next 10 years, IHG expects Vignette Collection to attract more than 100 properties globally.”
IHG will work with owners and hotel teams to engage with initiatives of their choosing, as part of a shared vision to build brighter futures for people in the communities where it operates.
Hotels will also have the opportunity to positively impact local youth empowerment groups through dedicated skills-building resources, on-site events, and volunteering. This will further contribute to IHG’s long-term commitment to improve the lives of 30 million people in communities around the world by 2030.