Marriott International has revealed its plans to further expand its footprint in the luxury segment in 2023 with the launch of 35 new luxury hotels. Kenya, Saudi Arabia, Berlin, Chicago, Canada, Prague, Melbourne and Japan are among the destinations chosen for the new properties.

Marriott International has an unrivalled portfolio of luxury brands including The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis, W Hotels, The Luxury Collection, EDITION, JW Marriott, and Bulgari Hotels & Resorts. With a footprint of nearly 500 luxury hotels and resorts in 68 countries and territories today, Marriott International is poised to further strengthen its position as a global leader in luxury hospitality with more than 200 luxury properties in the development pipeline.

“We are looking to people who perceive crises as moments of opportunity to rethink their lives and reimagine the world around them,” said Tina Edmundson, global brand and marketing officer, Marriott International. “Our collective mindset has changed from viewing travel as a luxury commodity to an activity vital to overall well-being. More than ever before, our guests are prioritising more meaningful travel and time spent with loved ones, looking for experiences that reflect their personal values and enhance their overall quality of life.

Chris Gabaldon, Senior Vice President, Luxury Brands, Marriott International. added: “Whether it’s a focus on nurturing closer relationships, a desire to be more present, or finding ways to make a positive impact, across our luxury brands we are evolving to allow our guests to focus on what they believe matters most.”

The Ritz-Carlton leads through innovation
Showcasing a new contemporary aesthetic and the renowned brand’s legendary service, The Ritz-Carlton continues to lead through innovation as it thoughtfully grows its portfolio in the world’s most exciting destinations. The brand plans to open two new hotels in North America in 2023, including its first property in America’s Pacific Northwest region with The Ritz-Carlton, Portland, and The Ritz-Carlton Paradise Valley, The Palmeraie in Arizona’s coveted Scottsdale area. The brand will also open a properties in Melbourne and Fukuoka. The company is also planning to expand its Ritz-Carlton Reserve collection with the opening of the Rissai Valley, a Ritz-Carlton Reserve close to the historic Chinese valley of Jiuzhaigouand Nujuma and a Ritz-Carlton Reserve off the West Coast of Saudi Arabia.

St. Regis celebrates its vanguard spirit in new destinations
St. Regis continues to solidify its position as a global luxury brand. In 2023 the brand expects to debut The St. Regis Kanai Resort along Mexico’s Yucatán Peninsula with ocean views from every guest room. In the year ahead St. Regis also anticipates expanding its footprint in North America with The St. Regis Chicago, an architectural marvel envisioned by Jeanne Gang Studio. The iconic brand is also slated to bring its acclaimed Butler Service to Belgrade and to open its first two properties in Saudi Arabia.

W Hotel New York Union Square is located in a landmark building of 1911 (Photo:

W Hotels expanding to iconic destinations
Already well established with 67 hotels around the world, in 2023 W Hotels will launch in Prague, Budapest, Edinburgh, Sydney, Macau, and Milan. Also slated for later next year are the W New York – Union Square and W Hollywood.

EDITION’s and the Luxury Collection to expand in top destinations
EDITION, a unique luxury collection of individualized hotels considered the next chapter in the lifestyle hotel story, expanded into Madrid and Tampa in 2022. With 15 hotels currently in the global portfolio, EDITION is projected to grow its personal and intimate hospitality experience to 21 total destinations by the end of 2023, with expected openings next year to include Rome, Riviera Maya at Kanai, Tokyo, Ginza, Singapore, Jeddah, and Doha.

The Luxury Collection of more than 120 hotels is expected to grow in 2023 with new properties planned for Turkey, Barbados, Japan, Mexico, and Tbilisi, Georgia.

JW Marriott in Berlin, Madrid and Dallas in 2023

In the coming year, JW Marriott anticipates continuing to bring its distinct style to established and emerging destinations with planned openings from Madrid to Jeju Island, South Korea, and Dallas to Xi’an and Berlin. The brand is also slated to enter the luxury safari segment in 2023 with the expected opening of JW Marriott Masai Mara Lodge in Kenya.

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