KERZNER INTERNATIONAL EXPANDS INTO DUBAI DESERT WITH LAUNCH OF RARE FINDS LUXURY BRAND

Kerzner International is expanding into the Dubai desert with the launch of its Rare Finds brand, a collection of unique luxury resorts.

The company will take over management of the Bab Al Shams resort in Dubai which is owned by Meydan. The luxury desert resort will now close for an “extensive reimagination” and is scheduled to reopen in early 2023.

The reopening will unveil a completely renewed aesthetic while keeping the resort’s authentic equestrian identity with world-class culinary experiences such as modern Arabic cuisine, a rooftop lounge, and al fresco dining.

Kerzner CEO Philippe Zuber said: “The addition of this legacy landmark desert resort marks Kerzner International’s continued growth and expansion within the region. We are thrilled to continue to be part of the future of Dubai, and we look forward to welcoming guests to discover this new, evolved idyllic retreat.”

Bab al Shams’ much-loved desert infinity pool will also return, offering guests the opportunity to escape from city life and enjoy the tranquil surroundings from plush sun-loungers and private cabanas.

Guests will also be able to unwind and rejuvenate through both traditional and contemporary treatments at the Desert Spa, and take advantage of couples’ treatment rooms with a plunge pool, sauna and steam rooms.

The resort will offer expertly curated itineraries and bespoke outdoor activities such as desert equestrian sports, star gazing with in-house astronomers, sandboarding, desert safaris, fireside storytelling and hot air balloon rides.

Kerzner opened one of the first ultra-luxury resorts in Dubai named One&Only Royal Mirage followed by the epochal Atlantis and The Palm. Upcoming openings include Atlantis and The Royal Resort & Residences later this year followed by One&Only One Za’abeel and Bab Al Shams in 2023.

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