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“Clean data is smart data”: How Cendyn is enhancing hotel and customer experience

Michael Bennett, Chief Marketing Officer at Cendyn, spoke to ITB News at the show, offering key insights into how his company is helping push the hospitality industry forward, and what that means for the customer experience. How can hotels guarantee a personalised experience while using the most innovative technology like artificial intelligence and machine learning?Artificial…

A long list of reasons why it MUST be the Philippines

The Philippines remains one of the most complete tropical destinations in the world and is present at ITB Berlin with 26 exhibitors ADVERTORIAL With 7,641 islands and no two alike, the Philippines has every ingredient to seduce visitors with palm-fringed beaches, lush green rice terraces, tropical rain forests and exciting metropolises. Shared experiences with local…

Jordan presents rich mix of culture and adventure after successful year for tourism industry

The Jordan Tourism Board is expecting an even stronger year for its tourism industry in 2023 The newly appointed Minister of Tourism and Antiquities, H.E. Makram Mustafa A. Queisi, explains how Jordan's new campaign "Kingdom of Time" has successfully repositioned the country as a year-round destination. How is Jordan's tourism industry performing in the first…

Malaysia warms travellers’ souls at ITB Berlin 2023 with hospitality and world class experiences

H.E. Datuk Mohd Zamri bin Mat Zain, Deputy Secretary General (Tourism), Ministry of Tourism, Arts & Culture (MOTAC), talks about the return of Malaysia to the international tourism stage in an exclusive interview Tourism Malaysia is presenting its new advertising campaign "The Soul of Malaysia" at ITB Berlin 2023. How has the Malaysian tourism industry…

Taiwan brings traditional tea culture to ITB Berlin while meeting the European travel industry

Taiwan is back at ITB Berlin with more than 10 representatives, including travel agencies, airlines and cultural exhibitions. The Taiwan Tourism Bureau invited the country's renowned artist Lee Wen-Cheng to help design the ITB Taiwan Pavilion as a hospitable and warm Taiwanese tea house. Through the arrangement of Taiwan's ancient maps, wooden furniture, tea cabinets,…

Oman Airports: More direct flights to key markets and emerging destinations

ITB Berlin news spoke with Oman Airports CEO, Sheikh Aimen, about strategies for the future and the role of the airports in the Sultanate's overall tourism strategy. How was the year 2023 for Muscat International Airport? What are your expectations in 2024?2023 was a year of recovery and growth for Muscat airport. We witnessed an…

Turkish Airlines: Excellence and innovation on display at ITB Berlin 2024

From March 2024, Turkish Airlines  will fly three times a week from Ä°stanbul to Melbourne. After many months of negotiations with the Australian Ministry of Transport, Turkish Airlines has been granted up to 35 flights per week with the possibility to immediately provide 21 frequencies to Brisbane, Melbourne, Perth and Sydney. On 1st March 2024, Turkish Airlines is launching…

Unlocking luxury: Trends in the world of high-end travel

Caroline Bremner, Senior Head of Travel Research at Euromonitor, spoke to ITB Berlin News about the major trends in luxury travel ahead of her conference at the show tomorrow. At your conference tomorrow you'll be addressing how luxury travel is leading transformation in the tourism sector. Could you share some insights on the key factors…

“Technology is now central to travel research, planning, booking and in-trip experiences”

Following his conference at yesterday's ITB Berlin Convention, ITB Berlin News spoke with Booking Holdings' CEO and President, Glenn Fogel, in an exclusive interview about the direction the tourism industry is taking Technology has become an essential component of travel planning, with Artificial Intelligence (AI) taking on an increasingly important role. But as the CEO…

Asia tourism is gathering momentum

Asia tourism recovery was behind the rest of the world in 2023 due to the late reopening of countries. However, Asia tourism is now gathering momentum and should experience a very promising 2024. According to UN Tourism, Asia and the Pacific reached 65% of pre-pandemic levels last year. However, performance among sub-regions was mixed: South…

Asia’s strong presence at ITB Berlin 2024 a sign of tourism recovery

With UN Tourism predicting the unleashing of remaining pent-up demand with increased air connectivity, Asian markets and destinations are expected to reach a full recovery by the end of 2024. The strong presence of Asia Pacific countries and regions at ITB Berlin 2024 underlines this uptrend. Hall 5.2a is fully booked this year, with New…

The Philippines’ Bohol Island in the spotlight at ITB Berlin 2024

The Philippines is promoting its new tagline "Love the Philippines" at ITB Berlin this year as well as the island of Bohol, the country's first UNESCO Geopark. The Philippines experienced a strong year in tourism in 2023 as the country welcomed 5.45 million foreign visitors. The country has set its sights on 7.7 million international…

“ITB Berlin is a must for Thailand’s tourism sector”

At ITB Berlin, Thapanee Khiatphaibool, Governor of the Tourism Authority of Thailand, wants to capitalise on European markets to promote the concept of a "meaningful holiday experience". How was the year 2023 for Thailand? With 28 million foreign visitors in 2023, Thailand's tourism recovery was in line with our forecasts. We now expect that Thailand…

ITB Berlin “an important opportunity” for Indonesia

ITB Berlin News spoke with Indonesia's Minister of Tourism Sandiaga Uno who is confident that the destination's tourism figures will be back to 2019 levels this year. Are you satisfied with the evolution of tourism to Indonesia in 2023? We were very grateful to have to upgrade our projections twice in 2023 from an initial…

“Greener Zanzibar”: authenticity and environmental responsibility at ITB Berlin 2024

At this year's ITB Berlin, Zanzibar is focusing on preserving its natural and cultural heritage to provide tourists with a diverse array of attractions. Zanzibar is an archipelago with two main islands, Unguja and Pemba, each boasting their own unique character. Unguja, home to Stone Town and the larger of the two islands, with its…

Chile at ITB Berlin 2024: “nature, rich culture and commitment to sustainability”

Chile has a strong presence at ITB Berlin this year with a total of 24 partners including 5 accommodation providers, 16 inbound agencies, 2 cruise operators and 1 car rental company. For the Chilean Secretary of State for Tourism, VerĂłnica Pardo, "Chile takes part in ITB Berlin 2024 to continue positioning itself to international markets,…

Italy showcases enhanced nature tourism offer at ITB Berlin 2024

ADVERTORIAL As ENIT CEO Ivana Jelinic highlighted in her exclusive interview with ITB Berlin News yesterday, nature is playing an increasingly important role in Italy's tourism offering, as more visitors opt for slow tourism activities and sustainable experiences. Climate change and new travel patterns following COVID have translated into more interest in activities linked to…

South Africa: Starry nights in star-rated hotels

ADVERTORIAL At ITB Berlin this year, South Africa is highlighting affordable luxury thanks to the excellent value for the price of its accommodation offers. Three new luxury accommodation options are now offering stunning views of South Africa's starry skies. Sky Camp in the Aristea Private Nature Reserve in the Cape Floral Kingdom World Heritage Site…

Healing hospitality: Ensana’s integrated health spa experience

ADVERTORIAL Ensana, one of Europe's leading health spa hotel brands with a collection of 28 hotels, has developed a unique integrated health concept that combines natural healing resources with current medical expertise and modern diagnostic methods. As custodian of some of Europe’s most powerful and historic natural resources, Ensana is harnessing them in new ways…

We are here to make business happen

Hello and welcome everyone to the second day of ITB Berlin. Today is International Women's Day and a great opportunity for us to celebrate all of the amazing women who are working across the travel and tourism sector. With the majority of the tourism workforce being female, they have a critical role to play in…

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