“Greener Zanzibar”: authenticity and environmental responsibility at ITB Berlin 2024

At this year’s ITB Berlin, Zanzibar is focusing on preserving its natural and cultural heritage to provide tourists with a diverse array of attractions.

Zanzibar is an archipelago with two main islands, Unguja and Pemba, each boasting their own unique character. Unguja, home to Stone Town and the larger of the two islands, with its ancient buildings and its bustling local markets, is the cultural and economic heart of Zanzibar.

Pemba, on the other hand, offers visitors a sanctuary of natural beauty and tranquillity with its lush greenery, pristine beaches, and thriving marine life. A haven for nature enthusiasts and adventure seekers alike, Pemba offers everything from coral reefs teeming with life to verdant forests full of rare flora and fauna.

To preserve all of this rich natural and cultural heritage, Zanzibar has made a commitment to sustainability. The Zanzibar Commission for Tourism’s “Greener Zanzibar” campaign, launched in 2023, reflects this dedication. Through initiatives such as effective waste management, sustainable food sourcing, and ecosystem restoration, Zanzibar is fully embracing responsible tourism practices. Zanzibar stands as an example of how a commitment to sustainability can enhance the visitor experience, preserve natural and cultural heritage, and drive economic growth.

Hall 21 / Stand 107

Photo: © Zanzibar Commission for Tourism